Be Relevant. Stay Relevant.

We use data-driven insights to strengthen your customer’s experience; turning analytics into action.

Customer Analysis

Combine and organize your unstructured customer data to gain actionable sales, marketing, and brand engagement insights.

 


Market Analysis

Craft a winning strategy by understanding the environmental, competitive and disruptive variables within your marketplace.

 


Voice of Customer

Offer uniquely memorable experiences by actively listening to and using customer feedback for ongoing decision making.

 


2019 Customer Analysis Report – Download

With a focus on Millennials and Gen-Z, our 2019 Customer Analysis Report digs into market trends, decision drivers, and the most influential content for engaging these unique consumer groups.

Sneak a Peek

Here we offer high-level findings and an overview of what's included in the full report.

Full Report – $299

Understand and engage today's modern consumer through in-depth stats, facts and insights.


Thought Leader Spotlight: Christy Grady

Thought Leader Spotlight: Christy Grady

As a team of problem-solvers, we are constantly looking to identify painpoints and develop solutions for our partner brands. Through...
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Brand Positioning Starts With The Consumer

Brand Positioning Starts With The Consumer

Companies often want to conduct a Brand Positioning study to better understand where they currently sit within their market’s competitive...
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Thought Leader Spotlight: Noel Burcelis

Thought Leader Spotlight: Noel Burcelis

Two core values here at MacKenzie are Philanthropy and Family. While seeking opportunities to get involved with a non-profit organization,...
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Top 5 Benefits of Partnering With a Data Agency

Top 5 Benefits of Partnering With a Data Agency

Back in 2015 we wrote an article entitled, “The Top 5 Benefits of Outsourcing to a Data Agency.” The article...
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