Understanding how to properly reach and successfully engage millennials is an elusive but important target market for most companies—and rightfully so, given this generation’s estimated $200 billion in collective buying power. And as a consumer insights professional, regardless of which industry you work in or consult, you’ve probably been tasked with at least one project that involves millennials. And if you haven’t, it’s coming.
Just as the nuances of this generation have implications for marketers, so, too, do the nuances of this generation have implications for customer insights professionals. As you begin to research and engage with millennials in hopes of digging deep into their generation’s lifestyle, behaviors, consumption patterns and shopping habits, here are a few tips to ensure your project is set up to yield the best insights. Read More
