In the past few blogs we’ve been diving into the details of The 4 Steps of a Successful Marketing Process. Once you’ve done your research to complete the Discovery phase of the project, the next step is to create your marketing strategy. To help you avoid forgetting something important, here’s a handy checklist of the steps you need to take:
Goals – Before you move forward you need to clearly define your goals and objectives (especially if your original goals and objectives need to be revised in light of what you learned during the discovery phase).
Customers – Who exactly is your target audience? What information do you have about these people in terms of demographics, psychographics, buying habits, etc.?
Messages – What will be the key components of your messaging?
Offers – What exactly will you offer? If it’s not clear to you, it won’t be clear to your prospects and customers.
Channels – Based on your budget and what you have learned about your target market, what are the best marketing channels for successfully reaching these people? Possibilities include TV, radio, direct mail, print ads, online ads, social media, email marketing, search engine marketing (pay per click), content marketing, telemarketing, seminars, trade shows, and more.
Timing – How often will you use each channel (for example, how often will you post blogs, run ads, send direct mail, etc.)? How long will the campaign last?
