Recent studies show that organizations expect to increase the amount of their budget being spent on marketing analytics from 6% to 10%, over the next three years. This information illustrates that companies are realizing the importance of compiling and studying information on their marketing efforts. While companies are taking the initiative to gather this information, they are not using it for as much as they should be. Appropriate adjustments based on analytical findings transfer all the way to the organizational level. Read more here for tips on how to best utilize the information acquired from marketing analytics.
