1) Marketing spending will continue to move mobile.
As ad spending continues to target Millennial and Centennial consumers, the focus will be on mobile and video – where these generations are plugged in constantly. These types of advertisements require us to rethink current models of ad testing and incorporate newer technology that can track and monitor how the younger generations respond to advertising on mobile devices.
We work with people-first organizations that are ready to think differently, listen deeply, and lead with purpose. By empowering them with clarity, confidence, and connection built on insight, not assumption, businesses can deliver meaningful value and truly memorable experiences.
Want to learn more or start brainstorming project ideas? Give us a shout!
Our newsletter shares practical ideas, tips, and perspectives on all things related to customer insights. It’s content for curious minds and continuous learners.
Share some details about where you’re at and where you want to go. We’ll help point you in the right direction.
