Predictive marketing — using information from customer data, like purchase history, to determine a pattern and predict future outcomes — was once only available to the largest retailers.
But now, thanks to new technology and industry innovation, predictive marketing is becoming more and more available to businesses of any size, which is why Windsor Circle recently compiled a survey of 256 small, medium and large-sized retailers to see exactly how they are using predictive marketing to currently aid their businesses and how they plan on using it in the future.
“Every retailer wishes for the crystal-ball ability to predict where the next purchase will come from,” according to Windsor Circle. “Technology has granted more retailers that power in recent years by enabling them to harness customer data and use it to build marketing campaigns with personalized messaging around their customers’ buying habits.”
