As consumers, digital life has become richer, but as marketers, digital life has become far more complex. Digital analytics is like being on a constant journey. That journey involves three main phases of performance tracking, process optimization and customer centricity. The evolution of digital intelligence is taking shape and not evolving could be detrimental. Clickz provides a great article showing the evolution of digital. http://www.clickz.com/clickz/column/2221538/web-analytics-is-dead-long-live-digital-intelligence
