The importance of “Big Data” has become the primary focus for over half of IT and Business professionals moving into the new year. Research suggest that companies have numerous tools at their disposal to turn big data from masses of information into something actionable, but many marketeers are having difficulties mining all of this data and delivering value for their business with their efforts. Here is another great article from eMarketer that shows the importance of “Big Data” as we move into 2013. http://www.emarketer.com/Article.aspx?R=1009552
