At our core, we believe that understanding people is the most powerful business strategy of all.
For more than 40 years, we’ve helped organizations listen to their customers. But today, truly listening takes more than just asking questions in a survey. Now it’s about slowing down in a world obsessed with speed, digging deep rather than rushing to answers, and holding space for authentic connection instead of focusing solely on data.
By listening differently, we help businesses uncover what matters most so they can design offerings rooted in the unique wants, needs, and expectations of real people.
We’re not here to sell surveys and reports. We’re here to illuminate meaning, provide direction, and help businesses grow beyond the ordinary.
In 1985, MacKenzie began in the bonus room of our family home in Orange County, California. There was a computer, a printer, and a passion for helping businesses understand people better.
From those humble beginnings, we’ve grown into a nationally recognized consulting firm serving brands across the U.S. and Canada. While the tools and technologies have evolved, our mission has remained the same: helping businesses listen more deeply, see more clearly, and act more confidently.
We’ve always believed that meaningful insights don’t come from data alone. They come from curiosity, empathy, and a genuine desire to understand.
Now, 40 years later, we’re still proudly based in Orange County, carrying on the company’s legacy with our sights set on the future.
As a second-generation, women-led family business, we don’t just talk about people-first values. We live them every day.
We’re proud to carry forward the legacy our dad started, centered around curiosity, compassion, community, and giving back. From day one, philanthropy and service have been part of who we are, and that commitment continues to guide the way we lead, work, and show up for others – both professionally and personally.
We know the power of deep roots. Our clients feel it in how we treat them. Our community sees it in how we support them. And our team embodies it every day in how we partner, listen, and deliver on our promises.
To us, success isn’t just about results. It’s about prioritizing relationships, collaboration, and a purpose-driven approach in everything we do.
The only way we succeed is when you succeed. So, we’re not a vendor you hand a brief to and hope for the best. We’re a collaborative and thoughtful partner, fully invested in helping you make meaningful progress.
We don’t believe in standardized reports, one-size-fits-all solutions, or doing research just to check a box. We’re here to bring clarity to complexity, uncover what really matters, and guide you toward smart decisions and strategic action.
Good market research and meaningful insights should simplify decision-making, not complicate it. We focus on quality of quantity and data-driven stories over complex equations. That way, your investment produces clear results with real-world implications.
We co-create with our clients, working alongside them with care and curiosity. Through mutual respect and trust, we collaborate in achieving desired outcomes – always communicating with honesty and transparency.
If a project isn’t the right fit, for us or for you, we’ll say so. Integrity is non-negotiable, and your success is our bottom line. Whether the path leads towards a partnership with us or not, we’ll never steer you wrong.
We don’t just deliver insights. We help you apply them to move your business forward. We go beyond data-driven observations to guide impactful, strategic action. That’s why our partnership doesn’t end on a due date. We’re in it with you for the long-haul.
Whether you’ve partnered with an insights firm before or this is your first time, you’ll quickly notice we do things a little differently.
MacKenzie is a boutique consulting firm by design, which means we blend small-business charm with big-business capabilities. Our partners get the best of both worlds – personalized attention, broad expertise, and quality results that drive real impact.
We’re not here to churn out projects. We’re here to build lasting relationships and deliver meaningful value. That happens through honesty, dedication, and staying true to our success principles:
At every step, we’re here to be brainstormers, strategic guides, and champions for your customers. Because doing what’s best for them is how you do what’s best for your business.
We’d love a chance to share more about who we are, what we do, and how we can be that trusted partner you’ve been looking for.
Just let us know how to reach you so we can get the conversation started!
Relationships are a two-way street. So, let’s connect and introduce ourselves.
Our newsletter shares practical ideas, tips, and perspectives on all things related to customer insights. It’s content for curious minds and continuous learners.
Whether it’s boots-on-the-ground or strategic support, we’d love to be part of your next project. Let us know how to reach you so we can explore what that looks like.
Share some details about where you’re at and where you want to go. We’ll help point you in the right direction.