Henry Ford famously said, “If I had asked people what they wanted, they would have said faster horses.” This quote is often cited when challenging the importance of customer feedback and market research. As is what Steve Jobs said about people not knowing what they want. To a large extent, both of those legendary businessmen
A popular meme has been around for a while where side-by-side images show the vision or intent of something compared to how it actually turns out. Well, my family had our own “Expectations vs Reality” moment a few days ago. There was a cookie decorating kit I bought as a fun family activity. It had
“Great minds don’t think alike. They think different.” – My daughter We were outside coloring when my daughter, out of nowhere, dropped this truth bomb. I asked where she heard that, but instead of citing a source she explained her reasoning. Basically, all the great minds she learns about in school are still relevant today
As we’ve seen over the past few years, the world can quickly change in unprecedented ways. This highlights a key point for businesses looking to be relevant and stay relevant long-term: It’s better to be proactive than reactive. Granted, this is not a groundbreaking revelation. However, it’s not always clear how to be proactive in
My kids are a few weeks into their summer break and with all the time we’ve spent together as a family, one thing has become clear – those little humans are very curious. They ask a ton of questions about everything. But they’re not just random questions. I can tell my kids genuinely want to
At our core, MacKenzie is a strategic customer insights firm empowering brands with data-driven knowledge, clarity, and wisdom. The goal is to develop best-in-class products, services, and experiences that deliver true value and joy. But there’s an important extension of customer insight that’s needed to be relevant and stay relevant within highly competitive markets –
Consumer data privacy has been an increasingly important topic over the past few years, and understandably so. People want to feel in control of what businesses know about them. They want their personal information protected and they want to feel secure browsing online. However, studies continually show consumers want personalized experiences and targeted promotional offers.
With summer officially underway, my schedule outside of work is about to get a lot busier in a lot of really great ways. I’m fortunate to have just been on a vacation, my kids are on their summer break, and the beautiful weather makes it tough to stay indoors. This time of year always has
This fifth and final part in my survey development series isn’t about closing the door on a customer feedback project, it’s propping the door open for both short-term and long-term benefits with an open feedback loop. But before we get into that, here’s a quick recap to freshen your memory. We started with defining our
In last week’s article, I shifted focus from the effective surveys and started focusing on developing engaging surveys. I’m excited to continue that theme because the respondents are just as much a part of the process as we are. They’re the ones putting in the time and effort to share their feedback, so it’s important
Sign up to get our emails sharing practical ideas, tips, and perspectives on all things related to customer insights. It’s content for curious minds and continuous learners.
Share some details about where you’re at and where you want to go. We’ll help point you in the right direction.