A few weeks ago, I was in the mountains just outside San Francisco for the “Transformations of Natural Foresight” retreat hosted by The Futures School. Events like this take me to my happy place – which is out in nature surrounded by incredibly smart, talented, and inspiring people. The overarching theme was designing a better
One thing I’ve learned about leadership is that it frequently involves being pushed to the limits of my comfort zone. But when I agreed to join an outback leadership course replete with adventure and trees, I hadn’t fully processed that I was saying yes to a weekend of total vulnerability and gritty adventure. As I
I recently saw a quote from one of my favorite thought leaders, Simon Sinek: “It’s better to go slow in the right direction than to go fast in the wrong direction.” This caught my attention because the further we get into Q4, the faster things are moving. As business leaders, we’re juggling the wrap-up of
A couple years ago, I taught a Family Business Dynamics course at CSU Fullerton. Before going further, I’d like to point out how wild it is to say that. I’m not sure I’ll ever get over it, and I mean that in the best possible way. Teaching is not something I ever saw myself doing,
With the holiday shopping season upon us (already!?), a lot of attention is being paid to trending consumer behaviors and spending habits. After all, these next few months present great opportunities to capture new audiences, acquire new customers, and strengthen relationships with existing ones. One of the biggest influences shaping consumer behaviors today is economic
I was out to eat with my family a few nights ago. The food was brought to our table right when my daughter started telling a story about something that happened at school. The food runner put our plates down and left, but we wanted to let my daughter finish telling the story before eating.
Part of our brand messaging is “Be Relevant. Stay Relevant.” It’s a phrase that started internally to reinforce our desire to continually grow and evolve. But then, the more we thought about it, we realized the focus of our services and solutions is empowering partner brands to do the same. We want them to be
One of the cornerstone processes of being a data-driven business is customer segmentation. We take the broader audience and group them by specific traits, characteristics, or behaviors. This is how we create consumer personas for targeted marketing campaigns and identify sub-group trends for CX personalization, among other things. At the same time, it’s important to
The standard approach to problem solving is identifying a problem, then finding a solution. Makes sense. But is the standard approach the best approach? Typically, most of our time and effort is focused on developing the solution, and with good reason. That’s the action we’ll be taking, and achieving the desired outcome hinges on finding
Like many of you, deciding what to eat for dinner can be an ordeal for me and my family. It’s silly because we have the same conversation all the time, and the same question pops up… “Well, what are you in the mood for?” Should we get Italian? Eh, I’m not in the mood for
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