Discussion & Discovery (Link to Step 1) Secondary Research (Link to Step 2) Clarify Objective (Link to Step 3) Primary Research (Link to Step 4) Strategy & Planning Implement & Launch Report & Benchmark Having created and distributed our survey,...

The question isn’t whether or not consumers will wait until the last minute to finish their holiday shopping; the questions are where will they be and how can brands/retailers get their attention? Whether it be a matter of circumstance or...

Discussion & Discovery (CLICK HERE) Secondary Research (CLICK HERE) Clarify Objective (CLICK HERE) Primary Research Strategy & Planning Implement & Launch Report & Benchmark Now that we have worked through the crucial research objective development and clarification process, we can...

Discussion & Discovery (CLICK HERE) Secondary Research (CLICK HERE) Clarify Objective Primary Research Strategy & Planning Implement & Launch Report & Benchmark Having successfully completed the first two steps, our team has agreed on a high-level research objective and we...

We’ve all heard of the LEGO brand, and it’s likely we’ve all played with LEGOs at some point throughout our lives. According to the LEGO website, there are 86 LEGO bricks for every human being on Earth. If built into...

Just like many other companies, those conducting business conferences try to improve the overall experience and value for those who attend each year. If they can send attendees back to their respective offices satisfied and inspired, the likelihood of return...

7 STEPS TO A SUCCESSFUL RESEARCH PROJECT: Discussion & Discovery (CLICK HERE) Secondary Research Clarify Objective Primary Research Strategy & Planning Implement & Launch Report & Benchmark Before we move forward with Step 2, it’s important to clarify why ‘Step...

Brands looking to expand their customer-reach sometimes pair up to offer consumers a breadth of options within the same industry arena. For example, Taco Bell and Pizza Hut join forces at certain locations hoping to leverage each other and satisfy...

Every day we pour our hearts into MacKenzie’s mission to be curious, creative, and customer-centric in everything we do. An outward-thinking mentality carries over into other aspects of our lives, one of which is the ability to positively impact our...

The holiday shopping season [November-December] is a big opportunity for brands and retailers around the world. According to TheBalance.com, in 2015 the average U.S. consumer spent over $805 during this two month period. In 2016, the amount spent-per-shopper is estimated...

Discussion & Discovery Secondary Research Clarify Objective Primary Research Strategy & Planning Implement & Launch Report & Benchmark In starting our multi-part series on the keys to a successful research project, it is important to emphasize the interconnectedness of each...