We’ve all heard of the LEGO brand, and it’s likely we’ve all played with LEGOs at some point throughout our lives. According to the LEGO website, there are 86 LEGO bricks for every human being on Earth. If built into...

Just like many other companies, those conducting business conferences try to improve the overall experience and value for those who attend each year. If they can send attendees back to their respective offices satisfied and inspired, the likelihood of return...

7 STEPS TO A SUCCESSFUL RESEARCH PROJECT: Discussion & Discovery (CLICK HERE) Secondary Research Clarify Objective Primary Research Strategy & Planning Implement & Launch Report & Benchmark Before we move forward with Step 2, it’s important to clarify why ‘Step...

Brands looking to expand their customer-reach sometimes pair up to offer consumers a breadth of options within the same industry arena. For example, Taco Bell and Pizza Hut join forces at certain locations hoping to leverage each other and satisfy...

Every day we pour our hearts into MacKenzie’s mission to be curious, creative, and customer-centric in everything we do. An outward-thinking mentality carries over into other aspects of our lives, one of which is the ability to positively impact our...

The holiday shopping season [November-December] is a big opportunity for brands and retailers around the world. According to TheBalance.com, in 2015 the average U.S. consumer spent over $805 during this two month period. In 2016, the amount spent-per-shopper is estimated...

Discussion & Discovery Secondary Research Clarify Objective Primary Research Strategy & Planning Implement & Launch Report & Benchmark In starting our multi-part series on the keys to a successful research project, it is important to emphasize the interconnectedness of each...

As a research and data analytics company we are neither directly involved with, nor do we hold strong opinions about politics. That said, last week’s Presidential election shocked the world AND our industry. Every four years the U.S. Election offers...

An important aspect of finding value in the world of Big Data is the ability to understand what the numbers are saying. Just as with any written or spoken language, if your translation is inaccurate the message will be misinterpreted....

Regardless of your personal preference, Taco Bell is an undeniably successful fast-food chain around the world. Since 2012, newly released menu options have garnered national attention from both consumers and media outlets. While some of the items such as the...

No doubt, Big Data is complicated. To reap its full benefits there’s often long hours analyzing complex data sets uncovering actionable insights through strategic segmentation. On the flip side, to maintain sanity it’s good to share a few laughs along...