Data Inventory Assessment

COMBINE & ORGANIZE YOUR CUSTOMER INSIGHTS

 

Make Use Of The Data You Already Have

Combine and organize your unstructured customer data to gain actionable sales, marketing and brand engagement insights.

Revive Past Investments

Extract more value out of previous investments by making use of stagnant data files.

Organize & Analyze

Declutter, de-duplicate and scrub your data inventory to isolate the most valuable insights.

Bridge Data-Gaps

Categorize the types of data you currently have to gain a clear view of what is needed..

Lay the Foundation

Use the insights you current have to start building a strategic framework

Revive Past Investments

Market research and data analytics are commonly applied on a “need-to-know” basis; meaning individual projects or initiatives are launched to address a specific set of questions for short-term application. After serving their intended purpose, these data files usually go into the vault and are rarely (if ever) seen again. But our Data Inventory Assessment digs into this data vault and offers a second life to the dormant files within

Renewed objectives and a fresh set of eyes can do wonders for seemingly outdated customer insights. Or maybe the insights aren’t outdated, there’s just too much data from too many sources to know where to get started. Working strategically to combine and filter through existing data sets, we find buried treasures by knowing where to look and having the right tools for the job.

Organize & Analyze

Every brand has questions about its customers, market, and competitors. Chances are many of those questions can be answered by leveraging the customer insights that already exist within their data inventory. Unfortunately, those answers are usually buried under disorganized data files or distorted by metrics that are more observational than actionable.

By organizing and analyzing the existing customer data, brands will gain a clear picture what is quantifiably known at that point in time. This process will also itemize the types of data being held and it will establish benchmarks for future comparative analytics. Identifying the metrics that are most beneficial to current goals and objectives will produce the actionable insights needed to guide decision making.

Bridge Data-Gaps

We’ve all heard the saying, “You don’t know what you don’t know.” It’s been said so many times because it’s true. Every company has its blind spots and missing puzzle pieces, but not every company is willing to do something about it. Actively searching to identify the gaps in what you know about your customers and your market is an important part of strategic brand development.

There’s also the benefit of ensuring that any steps taken are covering new ground rather than repeating what’s already been done. Pursuing the missing pieces will build upon the bigger picture and add cohesive value, but the only way to pursue the missing pieces is by knowing with certainty which pieces are missing.

Lay The Foundation

Imagine each existing dataset is a brick. If the bricks are haphazardly tossed in a pile then standing on that pile won’t be easy, But if the bricks are organized and positioned in a way that they work together, then there’s a foundation to not only stand on but to build on.

Treat your existing data inventory as building materials rather than the byproducts of past efforts. No matter when or why data was collected, it still holds considerable value. After completing the Data Inventory Assessment, ensuing efforts will continue building on a solid foundation rather than merely adding more bricks to the pile.

JennyData Inventory Assessment