Why is it often so hard to predict where marketing and the market research industry is headed? With Big Data, text analytics and multiplying consumer communication channels, we are all inundated with consumer research data and noise. However, it is our job, as market researchers and consultants, to cut through the noise and really identify the most impactful trends that we anticipate in 2013 and beyond. Rising to the challenge, the Insights in Marketing, LLC consulting team projected what we believe to be crucial current market research trends. We have also identified key steps that you and your research team should take to meet each trend head on. Read more at the Marketing Research Association
