Boundaries are always being tested when it comes to collecting data. With those boundaries come new laws, constructing these rules can be very challenging as they can sometimes become counter-productive. Giving consumers greater control over the type of information research companies collect about them and how it is used would be expensive and counter-productive, according to the Marketing Research Association. The industry body warned that giving consumers the right to access all the data a research company holds on them would effectively require research companies to hold individual files on each respondent – exposing them to “much greater threat of harm from data leakage”. Check out this article from Research that offers great insight on this debate.
http://goo.gl/tTJTd
