By now we’ve all heard the hottest technology term “Big Data” being used for branding. We’ve also reached the point where Digital Marketing is now classified as just ‘Marketing’. This reflects the integration of digital and online into the practice of marketing – it’s now become illogical to separate these channels from the topic of marketing. The Aberdeen Group’s recent report ‘Data Management for BI’ shows how the digital marketing revolution has driven data growth significantly in the past four years. What the ‘Big Data’ marketers are concerned with is mainly the digital content that’s being created at a phenomenal rate that you can use to gain insights into your customers. Read more about this growing trend from econsultancy & the 5 ways marketing directors can leverage this data here.
