Social Marketing: Customer Loyalty, no price cuts needed (Study)

B2C marketers may fear sites like Amazon and Walmart.com because these online hubs organize products by price. This, in effect, suggests that online shoppers prioritize low cost in an “impersonal” online purchasing experience.  However an analytics survey may suggest otherwise.  Customer Experience and Customer Service could be the deciding factor in Customer Loyalty.  It also may be the key element in determining your overall social reputation.

Read more about this trend from Brafton

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