The headline theme for the summit is unravelling a decade of digital disruption. So how has this digital disruption influenced the structure of agencies and the kind of talent we recruit?
First, though, let’s just think about that word disruption. Do you consider disruption to be good, bad or completely neutral? The answer might depend on where you work. If you work at an established company, it’s easy to hear disruption as a menacing adjective, but if you’re working in a challenger environment, you might welcome it.
The truth is disruption is completely neutral. It’s how you react to it that matters. Media agencies were first formed as a result of disruption of the old full-service agency model. We welcomed disruption then and relished the challenges it threw up. It’s important to do the same now – to embrace change and respond to it quickly.
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