As a small business, running rigorous research on target audiences does not always squeeze its way into the budget. It always seems better to spend scarce dollars actually attracting prospects than learning more about them.
One would argue that even the tightest marketing budget needs to find room for research (especially with all the affordable digital surveys tools available), but tight money only goes so far.
Thankfully, there are lots of people doing research on your behalf that you can tap into to help you better target your marketing dollars, and you need to dedicate the time to subscribing to those research outfits that publish data that pertains to your audience and market.
This article contains examples of interesting research and data taken from surveys that can be used to help guide your work! Read More (Forbes)
