In the dynamic realm of being a data-driven and customer-centric business, gaining insights into your customers’ preferences and behavior is pivotal for success. When it comes to these insights, there are two primary categories: actionable and observational. Both are valuable and they each bring something to the table. However, it’s not always easy to distinguish
As business leaders, regardless of today’s specific initiatives and objectives, our overarching goal is to provide customers with best-in-class products, services, and experiences. Everything we do should exist within that context because it’s their continued support which keeps our brands afloat. Along with the tangible value we deliver, there must be a clear sense of
In our fast-paced world, the skill of listening can easily become an afterthought. We find ourselves preoccupied with crafting our responses, multitasking, and simply waiting for our turn to speak. But what if we shifted our focus from talking to truly listening – not just to respond, but listening to understand? This simple yet profound
Being a second-generation family-owned business is something I’m incredibly proud of. Not only being able to carry on the legacy and entrepreneurial spirit, but to see how much we’ve grown and evolved over the years. My dad started MacKenzie in 1985 from the bonus room of our family home, and it goes without saying that
In today’s highly competitive and ever-changing business landscape, establishing strong brand positioning is critical for success. It enables companies to differentiate themselves from competitors and create a lasting impression in the minds of their target audience. It also helps ensure there is internal alignment and clarity around the brand’s vision, objectives, and overall identity. One
When I was a young professional, my mentor shared a very simple yet powerful outlook on sales and marketing: People will buy from us if they think we’re worth it. At the time, I’ll admit, this wasn’t a mind-blowing outlook because it seemed so obvious. Of course, the price of a product or service needs
As we’ve seen over the past few years, the world can quickly change in unprecedented ways. This highlights a key point for businesses looking to be relevant and stay relevant long-term: Being proactive rather than reactive is the best way to navigate uncertainty. Granted, this is not a groundbreaking revelation. However, it’s not always clear
I love reading articles and listening to discussions where experts and thought leaders explore “The Future Of…” scenarios of key aspects within day-to-day life. Whether it is the future of work, the future of education, or the future of life at home, I find it energizing to think about how the world of today is
In our ever-changing world, consumers and markets are in a constant state of flux. That means being relevant and staying relevant for the long-term requires agility, adaptability, and a willingness to adjust course as surrounding environments shift. With that, however, there’s potential to lose sight of big-picture brand goals and objectives along the way. Reacting
There’s a quote by Debasish Mridha that perfectly captures the MacKenzie approach to customer insights: “Curiosity is the origin of knowledge. Experience is the origin of wisdom.” The reason this quote is so powerful is that it illustrates how there are two sides of the customer insights coin. On one side, we must always stay
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