I was out to eat with my family a few nights ago. The food was brought to our table right when my daughter started telling a story about something that happened at school. The food runner put our plates down and left, but we wanted to let my daughter finish telling the story before eating.
Part of our brand messaging is “Be Relevant. Stay Relevant.” It’s a phrase that started internally to reinforce our desire to continually grow and evolve. But then, the more we thought about it, we realized the focus of our services and solutions is empowering partner brands to do the same. We want them to be
One of the cornerstone processes of being a data-driven business is customer segmentation. We take the broader audience and group them by specific traits, characteristics, or behaviors. This is how we create consumer personas for targeted marketing campaigns and identify sub-group trends for CX personalization, among other things. At the same time, it’s important to
The standard approach to problem solving is identifying a problem, then finding a solution. Makes sense. But is the standard approach the best approach? Typically, most of our time and effort is focused on developing the solution, and with good reason. That’s the action we’ll be taking, and achieving the desired outcome hinges on finding
Like many of you, deciding what to eat for dinner can be an ordeal for me and my family. It’s silly because we have the same conversation all the time, and the same question pops up… “Well, what are you in the mood for?” Should we get Italian? Eh, I’m not in the mood for
Your organization undoubtedly has a ton of experience, ideas, and wisdom within its ranks. From business owners to front-line staff, nobody knows your brand and customers better than your team. So, I understand why customer feedback and data-driven insight gets put on the back burner. The reality is, metrics and analytics are not necessary to
Henry Ford famously said, “If I had asked people what they wanted, they would have said faster horses.” This quote is often cited when challenging the importance of customer feedback and market research. As is what Steve Jobs said about people not knowing what they want. To a large extent, both of those legendary businessmen
A popular meme has been around for a while where side-by-side images show the vision or intent of something compared to how it actually turns out. Well, my family had our own “Expectations vs Reality” moment a few days ago. There was a cookie decorating kit I bought as a fun family activity. It had
“Great minds don’t think alike. They think different.” – My daughter We were outside coloring when my daughter, out of nowhere, dropped this truth bomb. I asked where she heard that, but instead of citing a source she explained her reasoning. Basically, all the great minds she learns about in school are still relevant today
As we’ve seen over the past few years, the world can quickly change in unprecedented ways. This highlights a key point for businesses looking to be relevant and stay relevant long-term: It’s better to be proactive than reactive. Granted, this is not a groundbreaking revelation. However, it’s not always clear how to be proactive in
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