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Regardless of the industry, best-in-class customer experiences share a few key attributes – they’re informative, they’re engaging, and they’re fun. These attributes directly align with our approach to strategic customer experience development, so we’re always on the lookout for ways...
When I was a young professional, a mentor shared with me a very simple yet powerful outlook on sales and marketing; consumers will buy from you if they think you’re worth it. Today, while I have a deeper understanding and...
As a team of problem-solvers, we are constantly looking to identify painpoints and develop solutions for our partner brands. Through creativity and innovation, we accomplish our goals by supporting our clients in accomplishing their goals. So it’s always great to...
Companies often want to conduct a Brand Positioning study to better understand where they currently sit within their market’s competitive landscape. This provides insight as to the effectiveness of their sales and marketing campaigns, the relevance of their products or...
Two core values here at MacKenzie are Philanthropy and Family. While seeking opportunities to get involved with a non-profit organization, our President of Operations, Katie Rucker, connected with the Orange County Ronald McDonald House and it was a perfect match....
A few years ago, we wrote an article entitled, “The Top 5 Benefits of Outsourcing to a Data Agency.” The article discussed the value of hiring an outside partner to strengthen decision making by leveraging data-driven consumer insights. While the...
More and more companies are seeing the value of leveraging data-driven insights to guide decision making. Whether day-to-day operational details or big-picture strategic initiatives, confidence rises when you have statistical evidence to support action. While this is great news for...
We were first introduced to Thousand and it’s co-founder in 2017 while following the Camber Outdoors Pitchfest – an annual event created in 2015 to ensure the active-outdoor industries attract bold, visionary women with a passion for business and the...
A week before the 2019 Super Bowl between the New England Patriots and Los Angeles Rams, I attended a predictive analytics event at UC Irvine that discussed predictive modeling. Both faculty and students presented their predictive methods to project the...
Whether you’re offering a product or a service – within the B2C or B2B space – the ultimate goals should be the same; leave customers satisfied with the value they receive, thrilled with the brand experiences they had, and intent...
Not sure about yours, but our office has some serious coffee and tea drinkers. Whenever we come across a good spot we’re sure to share it with our team. Sometimes we come across a spot that’s SO good we’re compelled...
As we’ve all experienced at one point or another, especially during the holiday season, realizing you need something at the last minute is a major headache. What’s even worse is realizing you need something after it’s too late; at which...
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