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Some brands focus their efforts on offering a luxury product or service. Other brands work hard to provide luxury customer experiences. Imagine if a brand took a luxury product or service, doubled their efforts to ensure a luxury customer experience,...
Innovation, energy, fun, memorable experiences… what’s not to like? Our passion for best-in-class products and customer experiences led us to one of the fastest growing global markets; Electric Bicycles. According to Statista, the global sales of e-bikes are forecast to...
Last month we discussed Customer Segmentation Marketing, which is the act of organizing and identifying a group of customers by sets (and sub-sets) of individuals who share common demographic traits or fit into common marketing categories. This marketing approach requires...
For those of us in the business world, it’s easy to get caught up in bottom-line performance metrics such as cost, revenue and profit. It goes without saying that these metrics are vital to the success of any brand. However...
According to Rapt Media, 62% of consumers said they’re more likely to purchase if brand content is more valuable, interesting or relevant. The days of single-message mass marketing are long gone. Today, competitive brands understand their customers on an individual...
We love sports here at MacKenzie Corp, and as fans ourselves we especially love when teams place fan engagement as a top priority. Creating memorable on-site experiences doesn’t happen by accident. Each sport is different, each respective local market is...
One of the benchmarks of success in the sports industry is ticket sales. Season-seats and Premium Level membership renewals are great sources of revenue, but there’s no guarantee these customers are eager to return. If you were Director of Ticket...
We’ve hit the ground running in 2018, largely due to our dynamic leadership and strong company culture. This is shaping up to be a year of achieving goals; both as a team and as individuals. Part of what has made...
It’s important for employers and brand leaders to understand the difference between Employee Satisfaction and Employee Engagement. These terms are often used synonymously, but their differences are significant when aligned with specific company goals. Satisfied employees are happy with their...
The start of a new year offers a lot of excitement and energy as we look forward to the opportunities, and challenges, that lie ahead. After an active year in 2017, the MacKenzie Corp offices are buzzing with fresh ideas,...
At this point, the NFL needs to determine what can be done rather than why this is happening. This past year was a particularly difficult one for the NFL in regards to viewership and brand image. Among a number of...
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