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As a customer insights enthusiast, I’m always on the lookout for emerging trends, market shifts, and new ways of thinking about the future. Through all the content I’ve read, watched, and listened to over the past few years, one key...
In my previous article, I shared key points and recommendations for developing a holistic Customer Insights Strategy. From defining your purpose and building out your research plan to interdepartmental collaboration and post-project follow up, it is important to get all...
As I discussed in Part 1 of this article series, thriving as a small business depends on maximizing resources, closely monitoring the impact of our efforts, and making strategic adjustments along the way. Leveraging the power of Customer Insights to...
From wrapping up Q4 projects and futures planning to holiday shopping and attending events, the end of the year is always busy – and hectic at times. There’s a lot of joy and happiness, but there’s also stress and pressure....
One of my favorite aspects of operating a small business is our ability to make agile decisions. Where larger companies often have extended approval processes and varied hoops to jump through, we have a lean and compact structure which enables...
As a second-generation small family business, whenever we meet someone new and share this information, we can see their minds piecing together an image of what it looks like. Unless they are involved with a family or small business themselves,...
Over the past few weeks, I’ve talked about “to-do” lists and “got-it-done” lists. The purpose and value of each are different, but they share a focus and foundation that are vitally important to any business – accomplishing goals. To say...
Every day, I wear multiple hats. I’m a business owner, a mother, a sister, a friend, a daughter, and so on. With a seemingly endless “to-do” list, I’m constantly looking forward and thinking of the next task. But recently, as...
At the base level, businesses exist to serve customers. Whether individual consumers, communities, or even other businesses, it’s their continued support which keep brands afloat. So, expressing gratitude and appreciation for their support can go a long way in building...
According to FBI reports, 75% of organizations worldwide experienced some kind of phishing email attack in the past year. Businesses are now on high alert, training their employees on how to detect and avoid malicious email content. This concern and...
We do our very best to put clients at the center of our business. All the decision we make, the way we operate, and the team we put together; everything is done with clients as the priority. I believe most...
There is SO MUCH we can learn about our customers by reaching out to them asking about their experiences, opinions, and lives in general. But the purpose of gathering customer feedback should be to support business objectives and decision making....
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