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Whether in our personal or professional lives – or both – most of us struggle with finding a balance between instant and delayed gratification. As consumers, we’re willing to pay a premium for faster download speeds, quicker package delivery, and...
As a customer’s wants, needs, and expectations change, so do their behaviors. As the world around us continually shifts and evolves, so do the customer’s wants, needs, and expectations. This interconnectedness between environmental, emotional, and behavioral attributes is why strategic...
As a customer insight professional, I regularly write and post videos about strategies and tactics. But I’m also a customer insight advocate and ambassador hoping to remind brands of WHY gathering feedback is so important. Of course, leveraging customer insight...
Over the past few weeks, I’ve been posting videos that share tips for effective customer feedback surveys. The ultimate goal of gathering customer insights is to guide decision making and support brand development processes. So, understanding the different survey types...
Over the past few weeks, I have been posting videos and articles highlighting the outcome of a Strategic Foresight exercise we conducted here at MacKenzie. This collaborative process challenged our team to suspend disbelief and consider possible future-world scenarios based...
For those of you following along since the beginning, we have reached Part 5 of our Strategic Foresight series! If you are just now joining us, I suggest reading the series intro article to get a feel for concept details...
A few items before jumping into the fourth topic in our Strategic Foresight series – if you are new to our series, I recommend reading the intro article which provides concept details and overall context. You can find that article...
Over the past year, we have all faced unprecedented circumstances and unforeseen challenges. Those who maintained strategic agility and stayed proactive will find themselves ahead of the curve moving forward, while those who have not – will not. Among the...
Before jumping into Part 3 of our Strategic Foresight series there are a few housekeeping items to cover. For starters, if you are new to our series, I recommend reading the intro article which provides concept details and overall context....
If you are new to this article series centered on Strategic Foresight, welcome aboard! Before reading on, I suggest checking out the first post (found here) so you’ll be up-to-speed on topic details and overall context. Quick refresher for those...
Some of the most challenging aspects of owning and operating a family business involve accounting and finances. Those challenges may have to do with internal skills and understanding, or it could be a matter of staff capacity and resources. Either...
Last week I introduced our new blog series centered on Strategic Foresight. If you missed that post, read it here so you’ll be up-to-speed on the topic details and context moving forward. As mentioned in my previous post, we recently...
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