Brand Development

Over the past few weeks, I have been posting videos and articles highlighting the outcome of a Strategic Foresight exercise we conducted here at MacKenzie. This collaborative process challenged our team to suspend disbelief and consider possible future-world scenarios based on current trends and patterns. The goal was not to predict the future, but rather

I love reading articles and listening to discussions where experts and thought leaders explore “The Future Of…” scenarios of key aspects within day-to-day life. Whether it is the future of work, the future of education, or the future of life at home, I find it energizing to think about how the world of today is

Why is it that some brands can reinvent themselves in the right ways at the right times and maintain long-standing competitive relevance while others cannot? How is it that some brands seemingly know what is around the corner and had already planned for unexpected market shifts? What pipeline of information do they access and where

A few weeks ago, I was on a call with a client and their marketing team who was sharing some incredibly creative ideas for an upcoming marketing campaign. My creative juices were flowing, my strategic wheels were turning, and my hands were doing their best to get my racing thoughts on paper. With a huge

Before I get into the topic at hand, go ahead and take a moment to process the fact that we are already nearing the end of March 2021. Crazy, right?! Ok… moving on. As we quickly approach Q2, it is a good time to check-in on a few strategic brand development topics. Regardless of your

In 1985, our family business – MacKenzie – started in a bonus room home office. In 2019, we were inducted into the Cal State Fullerton Center for Family Business Hall of Fame. Having celebrated our 35th anniversary last year, it was a good time to reflect on our journey from then-to-now. In addition to our