If this past year taught us anything, it’s that life is… unpredictable. Although, just because we’re beyond ready to move on from 2020 doesn’t mean there aren’t some valuable lessons we should carry forward into the New Year. Here are some of our year’s end takeaways that will help you enter 2021 on a positive
After being stuck at home for months on end, over half of consumers say they’re ready to travel. As these consumers emerge from isolation, it’s important to consider how their preferences and expectations have changed. It’s also important to consider how shifting market conditions are influencing their behaviors and purchase decisions. For example, what impact
It may not be time for party planning yet, but people are itching to get out of their house for some fun and fresh air. In fact, a recent Deloitte study found that 52% of Americans say they’re ready to travel. This is great news for the outdoor recreation industry, and online booking agencies in
As competitive markets shift and consumer preferences evolve, windows of opportunity open. The brands willing to be proactive in their own evolution will greatly benefit, while those standing by waiting for the dust to settle will find themselves on the outside looking in. Uncertainty can be paralyzing; but with the right outlook and approach it
As of today, the Center for Disease Control and Prevention has over 33,000 research articles in its COVID-19 data resource library. As medical research around the world continues its effort to understand and overcome the challenges presented by this novel virus, new information will continue to be made public on a daily basis thereby perpetually
Sometimes all we can do is throw our hands up and say, “Shift happens.” Given the current state of uncertainty, this is definitely one of those times. Markets keep shifting and we’re doing our best to react, but it’s important to remember that with change comes opportunity. Global fan growth for the eSports market is
Overview: The key to long-term competitive brand positioning is authenticity. Most brands are sitting on a treasure trove of insight buried in their unstructured customer data. It’s worth the time to review, assess and analyze your existing data inventory. Sometimes we become hyper focused on our business objectives and our internal goals that we overlook
When planning a road trip, simply having a destination is not enough. If you ask someone, “How do I get to the Grand Canyon?” their follow-up question will always be, “Where are you coming from?” Without that initial starting point, mapping the shortest route from point-A to point-B is impossible. It’s the same in business
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