There are some exciting opportunities for brand growth and evolution throughout 2025 (and beyond). To identify and capitalize on those opportunities, it’s important to stay connected with your audiences – allowing them to be active participants in your strategic development. At the heart of this process are market research and customer insights, which place a
When making strategic brand development decisions, market research is an invaluable asset. It provides insights and perspectives from the outside looking in, which is something we can’t get anywhere else. It establishes a framework for developing truly meaningful products, services, and experiences because customers are directly telling us what they want, need, and expect. It
The beginning of a new year is always an exciting time full of energy, optimism, and motivation. We have 12 months ahead of us to achieve brand development goals in new and innovative ways. However, sometimes it’s difficult to harness all that energy and apply it in structured, organized ways. The ideas are there. The
In today’s highly competitive market, building a strong brand is more critical than ever. One of the most effective ways to achieve this is by harnessing the power of customer insights to guide decision making. Understanding your customers – not just who they are, but what they need, want, and feel – will transform your
I love reading articles and listening to discussions where experts and thought leaders explore “The Future Of…” scenarios of key aspects within day-to-day life. Whether it is the future of work, the future of education, or the future of life in general, I find it energizing to think about how the world of today is
Whenever we launch a new customer insights project, we start with asking our clients to share what they’re hoping to accomplish. The initial discussion is centered on business goals and objectives, which is obviously important. But after covering those details, we lean into their big-picture motivations and action drivers. There are significant time and resources
When making strategic brand decisions, feedback survey research is an invaluable asset. It provides insights and perspectives from the outside looking in, which is something we can’t get anywhere else. It guides us to deliver truly meaningful products, services, and experiences because customers are directly telling us what they want, need, and expect. It also
At our core, MacKenzie is a strategic customer insights firm empowering brands to gain data-driven knowledge, clarity, and wisdom. With that, we live and thrive in the world of numbers and statistics. However, our overarching mission is to support brands in developing best-in-class products, services, and experiences that deliver truly meaningful benefits, value, and joy.
As business leaders, regardless of today’s specific initiatives and objectives, our overarching goal is to provide customers with best-in-class products, services, and experiences. Everything we do should exist within that context because it’s their continued support which keeps our brands afloat. Along with the tangible value we deliver, there must be a clear sense of
In today’s highly competitive and ever-changing business landscape, establishing strong brand positioning is critical for success. It enables companies to differentiate themselves from competitors and create a lasting impression in the minds of their target audience. It also helps ensure there is internal alignment and clarity around the brand’s vision, objectives, and overall identity. One
Our newsletter shares practical ideas, tips, and perspectives on all things related to customer insights. It’s content for curious minds and continuous learners.
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