In a previous post we introduced two key questions brands are (or should be) asking themselves. Have consumers heard of our brand? – Click Here For Part 1: Brand Awareness What do consumers think about our brand? We already discussed the importance of addressing these two research questions separately in our first post, but
There are two big questions we keep hearing from our clients: Have consumers heard of our brand? What do consumers think about our brand? Finding definitive answers to these questions will offer key insights when looking to attract new customers, keep existing customers happy, and build or maintain a positive brand image. While these questions
Last month we discussed Customer Segmentation Marketing, which is the act of organizing and identifying a group of customers by sets (and sub-sets) of individuals who share common demographic traits or fit into common marketing categories. This marketing approach requires detailed Customer Personas to be referenced when crafting marketing messages, personalized content, or any strategic
According to Rapt Media, 62% of consumers said they’re more likely to purchase if brand content is more valuable, interesting or relevant. The days of single-message mass marketing are long gone. Today, competitive brands understand their customers on an individual level and implement marketing strategies based on customer segmentation. What is customer segmentation? The act
One of the benchmarks of success in the sports industry is ticket sales. Season-seats and Premium Level membership renewals are great sources of revenue, but there’s no guarantee these customers are eager to return. If you were Director of Ticket Sales, how would you prepare your sales staff to approach renewal opportunities? What messaging would
It’s important for employers and brand leaders to understand the difference between Employee Satisfaction and Employee Engagement. These terms are often used synonymously, but their differences are significant when aligned with specific company goals. Satisfied employees are happy with their job, they carry low turnover risk, and they are consistently strong performers. It is a
It’s no secret that engaging and connecting with customers are great ways for brands to foster loyalty. Although, the manner in which these connections are established and maintained is another story. One effective way to build strong relationships with customers is through content marketing; which is more about piquing customer interest than it is about
Whether you’re working on a high-level marketing plan or the details of a particular marketing campaign, there are four steps that you need to follow if you want the marketing process to be successful. Of course, the real starting point of the marketing process is always your overall business goals, since your marketing program will
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