It may not be time for party planning yet, but people are itching to get out of their house for some fun and fresh air. In fact, a recent Deloitte study found that 52% of Americans say they’re ready to travel. This is great news for the outdoor recreation industry, and online booking agencies in
In 2013, an Ipsos study projected that in 2020 customer experience would overtake price and product as the primary competitive advantage. Well here we are and that prediction has proven to be quite accurate. In fact, a 2018 report by PwC (based on 15,000 global respondents) found that 73% of consumers say a good experience
Topics Discussed: Marketing engagement metrics are just an introduction to the story Every consumer action has a driver which is found beneath surface-level insights Grow your level of knowledge and understanding with one simple follow up question Virtually all customer-brand interactions can be tracked and measured. At times this may feel creepy for the
As consumer expectations continue to rise, the margin of error for brands vying to meet or exceed those expectations exponentially declines. To remain competitive, brands have to consistently deliver top-tier experiences AND maintain the flexibility needed to adapt as market conditions change; a tall order, indeed. The most successful brands are not only proactive in
When I was a young professional, a mentor shared with me a very simple yet powerful outlook on sales and marketing; consumers will buy from you if they think you’re worth it. Today, while I have a deeper understanding and appreciation for the nuances of consumer behavior, that simple yet powerful outlook still rings true.
As we’ve all experienced at one point or another, especially during the holiday season, realizing you need something at the last minute is a major headache. What’s even worse is realizing you need something after it’s too late; at which point the scramble ensues to make due with what’s available and hope for the best.
Earlier this month it was announced that SAP is acquiring Qualtrics, an online survey software maker, for a whopping $8 billion. That is an incredibly large sum of money for any company, let alone a survey software company that started in one family’s home with two employees. After taking a moment to let the magnitude
In a previous post we introduced two key questions brands are (or should be) asking themselves. Have consumers heard of our brand? – Click Here For Part 1: Brand Awareness What do consumers think about our brand? We already discussed the importance of addressing these two research questions separately in our first post, but
There are two big questions we keep hearing from our clients: Have consumers heard of our brand? What do consumers think about our brand? Finding definitive answers to these questions will offer key insights when looking to attract new customers, keep existing customers happy, and build or maintain a positive brand image. While these questions
According to Rapt Media, 62% of consumers said they’re more likely to purchase if brand content is more valuable, interesting or relevant. The days of single-message mass marketing are long gone. Today, competitive brands understand their customers on an individual level and implement marketing strategies based on customer segmentation. What is customer segmentation? The act
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