Feedback Surveys

Modern customers are highly informed, highly opinionated, and highly attuned to the world around them. As a result, there are high customer expectations when it comes to making purchases and interacting with brands. On top of that, customers have expanded the scope of their expectations over the years. No longer is it just about traditional

Market research is often seen as a way to answer questions, which it is. But to get there, we need to ask the right people the right questions at the right time. The difference between information overload and actionable insight often comes down to having a clear, structured market research process. At MacKenzie, we’ve spent

It’s no secret that data-driven decisions make businesses stronger. In theory, collecting customer feedback should be the simplest way to get there. After all, online survey tools make it easier than ever to create a questionnaire, send a link, and start collecting responses. But here’s the truth we’ve seen again and again: collecting data isn’t

I don’t know exactly how many customer feedback surveys are sent out per year, but I do know it’s a lot. Being a consumer myself, I receive my fair share of feedback surveys. This is because most brands see value in hearing directly from their customers, which is a good thing. Market research can provide

Your organization undoubtedly has a ton of experience, knowledge, and wisdom within its ranks. From business owners to front-line staff, nobody knows your brand and customers better than your team. So, I understand it when things like customer feedback and data-driven insights get put on the back burner. The reality is, you can make decisions,