When organizations struggle to make confident decisions, it’s rarely a matter of lacking ambition or ideas. The struggle is typically because they’re unsure which ideas or direction is right. That uncertainty can show up as hesitation, internal debate, or delayed action. Even when there’s plenty of data and information available. Market research plays a powerful
Most leaders understand the value of market research and have the tools needed to launch a feedback project. But despite all the surveys, interviews, and data collection, many organizations still struggle to gain clear insights from their research. This challenge isn’t a lack of information. It’s often a mindset issue. Clear insights don’t start with
Back in 2017, we wrote a “by the numbers” article sharing stats about what Millennials want from their employers. A top motivator was finding a socially responsible organization, and studies revealed specifics around what that meant. The world has drastically changed since then, but a desire for social responsibility has remained a priority for employees.
Making strategic business decisions without customer insight is like trying to navigate in the fog. Market research clears the view by showing you what customers want, need, and expect. It builds a foundation for meaningful products, services, and experiences because it comes directly from your audience. When you focus on survey topics that guide strategic
If your brand wants to stay relevant and competitive, the first step is understanding customer expectations. And the best source of understanding is hearing directly from them. Real insight comes from research, not assumptions. When you collect customer feedback, you move from reaction to foresight which aligns your strategy with what your audience truly wants.
Customer segmentation is one of the most powerful moves a data-driven brand can make. By grouping a broad audience into meaningful sub-groups based on shared traits, behaviors and needs, you build personas, tailor experiences and sharpen your marketing and CX efforts. But at the same time, every person behind those segments is unique. Two customers
Market research is often seen as a way to answer questions, which it is. But to get there, we need to ask the right people the right questions at the right time. The difference between information overload and actionable insight often comes down to having a clear, structured market research process. At MacKenzie, we’ve spent
Data-driven decisions make businesses stronger and perform better. Collecting customer feedback is part of those efforts, which seems like a fairly simple process. Online tools make it easy to build a survey, send a link, and start gathering responses. Anyone can do it, and most organizations are doing it. But too often, developing a customer
I don’t know exactly how many customer feedback surveys are sent out per year, but I do know it’s a lot. Being a consumer myself, I receive my fair share of feedback surveys. This is because most brands see value in hearing directly from their customers, which is a good thing. Market research can provide
Your organization undoubtedly has a ton of experience, knowledge, and wisdom within its ranks. From business owners to front-line staff, nobody knows your brand and customers better than your team. So, I understand it when things like customer feedback and data-driven insights get put on the back burner. The reality is, you can make decisions,
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