This year has been quite an unpredictable ride, and it’s not over yet. Looking ahead to the uncertainty of Q4, it’s our mindset of pessimism or optimism which determines the tone of our reality. We say, “It’s not over yet” with either exasperation or determination. Frankly, they’re both understandable at this point – but we
Throughout this blog series we’ve emphasized the value in proactively seeking opportunities as the world around us changes. New market spaces emerge when consumers evolve and conditions shift. The key to unlocking growth potential during these times of uncertainty is understanding how external factors impact your business – and leveraging this understanding to guide ongoing
As competitive markets shift and consumer preferences evolve, windows of opportunity open. The brands willing to be proactive in their own evolution will greatly benefit, while those standing by waiting for the dust to settle will find themselves on the outside looking in. Uncertainty can be paralyzing; but with the right outlook and approach it
It is an exciting time for brands in search of opportunities to grow and evolve because they’re swirling all around us. The big question is, are you waiting for the path forward to appear on its own or are you an active participant in forging it? When thinking about the future of your brand, any
As the levels of competition within our modern consumer market continue to rise, data-driven insights are the game changers for brands of every size, in every industry. Those who prioritize and harness the power of data-driven insights to understand their customers, their market and their competitors will always have an advantage over those who do
In 2013, an Ipsos study projected that in 2020 customer experience would overtake price and product as the primary competitive advantage. Well here we are and that prediction has proven to be quite accurate. In fact, a 2018 report by PwC (based on 15,000 global respondents) found that 73% of consumers say a good experience
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