Insights Strategy

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The Art of Customer Feedback: Lifestyle Habits & Preferences
Feedback Surveys

The Art of Customer Feedback: Lifestyle Habits & Preferences

An often-under-appreciated customer feedback project is exploring lifestyle preferences to build detailed customer personas. Modern consumers have rich, full lives and consumer segmentation opportunities exist far beyond traditional demographics. Building strong relationships is all about knowing the individuals who engage with your brand, so developing customer profiles that include attributes outside of your immediate interests

Brent Williams February 18, 2021
The Art of Customer Feedback: Brand Awareness & Perception
Feedback Surveys

The Art of Customer Feedback: Brand Awareness & Perception

There is A LOT to be learned by listening to your customers, so it is easy to get carried away when planning a feedback project. We often see brands wanting to cover a variety of topics by planning a long list of questions. The thought is, “while we have them, let’s get all the feedback

Brent Williams February 12, 2021
Strategic Marketing For Parks Agencies
Insights Strategy

Strategic Marketing For Parks Agencies

Article Highlights: – Community parks are positioned somewhere between for-profit businesses and non-profit organizations; which presents strategic challenges. – Parks agencies should be thinking like a retail brand when developing communications and engagement strategies. – Marketing doesn’t have to be expensive to be effective. – Build relationships through ongoing efforts, not one-time projects.   Retail

Brent Williams December 2, 2020
Strategic Guidance Needed As Markets Reopen
Insights Strategy

Strategic Guidance Needed As Markets Reopen

Based on geofencing data collected on October 8, 2020, consumer foot traffic recorded at 200 leading brands across Los Angeles is down 70% since February 2020. This marks the lowest foot traffic since mid-April. With many businesses struggling to adapt their business model to fit within government regulations, CDC guidelines, and changing consumer demands, there’s

Brent Williams October 30, 2020
Taking The Reigns In Q4
Insights Strategy

Taking The Reins In Q4

This year has been quite an unpredictable ride, and it’s not over yet. Looking ahead to the uncertainty of Q4, it’s our mindset of pessimism or optimism which determines the tone of our reality. We say, “It’s not over yet” with either exasperation or determination. Frankly, they’re both understandable at this point – but we

Brent Williams August 31, 2020
Insights Strategy

Here’s How: Data Inventory Analysis

As the levels of competition within our modern consumer market continue to rise, data-driven insights are the game changers for brands of every size, in every industry. Those who prioritize and harness the power of data-driven insights to understand their customers, their market and their competitors will always have an advantage over those who do

Brent Williams April 16, 2020
Feedback Surveys

6 Reasons To Prioritize Customer Feedback In 2020

In 2013, an Ipsos study projected that in 2020 customer experience would overtake price and product as the primary competitive advantage. Well here we are and that prediction has proven to be quite accurate. In fact, a 2018 report by PwC (based on 15,000 global respondents) found that 73% of consumers say a good experience

Brent Williams January 9, 2020
Brand Development

Effectiveness: The Measure of Marketing Success

Last month, The CMO Survey released a report detailing results from its bi-annual study gathering insights and opinions from America’s top marketers. Topics covered include growth strategies, firm performance, and several strategic-marketing topics. The strategic-marketing aspect is what I’m most interested in discussing; particularly comparing marking spending for social media vs marketing analytics. Pulling data

Brent Williams September 20, 2019
Brand Development

Brand Positioning Starts With The Consumer

Companies often want to conduct a Brand Positioning study to better understand where they currently sit within their market’s competitive landscape. This provides insight as to the effectiveness of their sales and marketing campaigns, the relevance of their products or services, and a snapshot of their overall standing as an industry competitor. Before jumping straight

Brent Williams April 12, 2019
Brand Development

You’re Sitting On A Pot Of Gold: Unused Data

More and more companies are seeing the value of leveraging data-driven insights to guide decision making. Whether day-to-day operational details or big-picture strategic initiatives, confidence rises when you have statistical evidence to support action. While this is great news for insights enthusiasts like us, it’s important to consider a common pitfall when bringing data analytics

Brent Williams March 4, 2019

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