In my previous article, I shared key points and recommendations for developing a holistic Customer Insights Strategy. From defining your purpose and building out your research plan to interdepartmental collaboration and post-project follow up, it is important to get all your ducks in a row before launching a market research or voice of customer project.
As I discussed in Part 1 of this article series, thriving as a small business depends on maximizing resources, closely monitoring the impact of our efforts, and making strategic adjustments along the way. Leveraging the power of Customer Insights to support each of those objectives will ensure decision-making is based on fact and quantifiable truths
One of my favorite aspects of operating a small business is our ability to make agile decisions. Where larger companies often have extended approval processes and varied hoops to jump through, we have a lean and compact structure which enables us to streamline information sharing and expedite the launch of new initiatives. That said, agile
There is SO MUCH we can learn about our customers by reaching out to them asking about their experiences, opinions, and lives in general. But the purpose of gathering customer feedback should be to support business objectives and decision making. So, there needs to be an intentional, organized approach to gathering, analyzing, and apply customer
As a customer’s wants, needs, and expectations change, so do their behaviors. As the world around us continually shifts and evolves, so do the customer’s wants, needs, and expectations. This interconnectedness between environmental, emotional, and behavioral attributes is why strategic customer insights are the basis of long-term business success. The better we understand these elements,
As a customer insight professional, I regularly write and post videos about strategies and tactics. But I’m also a customer insight advocate and ambassador hoping to remind brands of WHY gathering feedback is so important. Of course, leveraging customer insight to support brand development and guide key decisions are paramount to long-term success. But gathering
Anyone with internet access can program and launch a customer feedback survey within a matter of minutes. However, as is the case with many things in life, just because you can do something does not mean you should do that thing. There are many pieces to the customer feedback puzzle. From goal setting and project
If you haven’t read my past few articles covering the purpose, process, and benefits of unlocking your data vault, it’s worth getting caught up before continuing: (Part 1) Unlock the Data Vault: Getting the Most of What You Already Have(Part 2) Unlock the Data Vault: Establishing Your Hypothesis(Part 3) Unlock the Data Vault: More Than
For the past few weeks, I’ve been sharing our approach to “Unlocking the Data Vault” and why it is such a valuable first-step for any brand development project. Whether the goal is focused on marketing, sales, customer experience, internal operations, or anything in between, by assessing what is currently known about your brand, we establish
Take a step back and consider what you know about your customers today. Then ask yourself, “is what I know about my customers validated through data-driven insights or are my ideas based on presumptions and past experiences?” When looking closely at what is known about customers today, we find that many brands are making decisions
Sign up to get our emails sharing practical ideas, tips, and perspectives on all things related to customer insights. It’s content for curious minds and continuous learners.
Share some details about where you’re at and where you want to go. We’ll help point you in the right direction.