One of the key aspects of successful feedback research is having clearly defined goals and objectives. This may seem obvious, but it’s a commonly overlooked aspect of project planning. Not that brands skip it as a project planning phase altogether, rather it’s breezed through without getting as granular as needed. So, in getting back to
Being a second-generation family-owned business is something I’m incredibly proud of. Not only being able to carry on the legacy and entrepreneurial spirit, but to see how much we’ve grown and evolved over the years. My dad started MacKenzie in 1985 from the bonus room of our family home, and it goes without saying that
As we’ve seen over the past few years, the world can quickly change in unprecedented ways. This highlights a key point for businesses looking to be relevant and stay relevant long-term: Being proactive rather than reactive is the best way to navigate uncertainty. Granted, this is not a groundbreaking revelation. However, it’s not always clear
I love reading articles and listening to discussions where experts and thought leaders explore “The Future Of…” scenarios of key aspects within day-to-day life. Whether it is the future of work, the future of education, or the future of life at home, I find it energizing to think about how the world of today is
There’s a quote by Debasish Mridha that perfectly captures the MacKenzie approach to customer insights: “Curiosity is the origin of knowledge. Experience is the origin of wisdom.” The reason this quote is so powerful is that it illustrates how there are two sides of the customer insights coin. On one side, we must always stay
Back in 1985 when MacKenzie first started, the world of customer insights and feedback research looked a lot different than it does today. Data collection meant mailing out paper surveys or conducting phone interviews. Data processing meant manually entering survey responses, which meant feedback analysis and reporting could take a team of people weeks –
The beginning of a new year is always an exciting time full of energy, optimism, and motivation. We have 12 months ahead of us to achieve brand growth in new and innovative ways. That said, sometimes it’s difficult to harness all that enthusiasm and focus its strategic implementation. So, I’ve created a recommendation list of
Over the past few months, I’ve been making it a point to meditate more often. Even if it’s just a five-minute mind-calming exercise in the morning, there’s no doubt that it positively impacts the way I think, feel, and act throughout the day. One of my favorite guided meditations is centered on setting intentions. Starting
I recently saw a quote from one of my favorite thought leaders, Simon Sinek: “It’s better to go slow in the right direction than to go fast in the wrong direction.” This caught my attention because the further we get into Q4, the faster things are moving. As business leaders, we’re juggling the wrap-up of
The standard approach to problem solving is identifying a problem, then finding a solution. Makes sense. But is the standard approach the best approach? Typically, most of our time and effort is focused on developing the solution, and with good reason. That’s the action we’ll be taking, and achieving the desired outcome hinges on finding
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