As the levels of competition within our modern consumer market continue to rise, data-driven insights are the game changers for brands of every size, in every industry. Those who prioritize and harness the power of data-driven insights to understand their customers, their market and their competitors will always have an advantage over those who do
When planning a road trip, simply having a destination is not enough. If you ask someone, “How do I get to the Grand Canyon?” their follow-up question will always be, “Where are you coming from?” Without that initial starting point, mapping the shortest route from point-A to point-B is impossible. It’s the same in business
As consumer expectations continue to rise, the margin of error for brands vying to meet or exceed those expectations exponentially declines. To remain competitive, brands have to consistently deliver top-tier experiences AND maintain the flexibility needed to adapt as market conditions change; a tall order, indeed. The most successful brands are not only proactive in
A few years ago, we wrote an article entitled, “The Top 5 Benefits of Outsourcing to a Data Agency.” The article discussed the value of hiring an outside partner to strengthen decision making by leveraging data-driven consumer insights. While the key benefits hold true from then to now, it’s worth revisiting the context and implications
Earlier this month it was announced that SAP is acquiring Qualtrics, an online survey software maker, for a whopping $8 billion. That is an incredibly large sum of money for any company, let alone a survey software company that started in one family’s home with two employees. After taking a moment to let the magnitude
It’s no secret that customer experience is the modern battle ground for companies looking to gain a competitive advantage. It’s also becoming more and more apparent that the most successful brands are capitalizing on the ever-increasing flow of customer data to guide their decision making. According to ThinkJar, 70% of companies that deliver exceptional customer
In this article, we’re wrapping up our five-part series sharing an effective market research process. This approach is built on our 40+ years of experience empowering businesses to maximize the impact and ROI of their customer feedback. If you’re starting here, I suggest checking out the previous articles in this series. Each phase builds upon
Continuing our five-part series outlining the phases of an effective market research process, it’s time to bring your insights to life. But before diving in, here are links to the previous articles in case you missed them. Since each phase builds upon the last, it’s helpful to know what’s happened up to now. Series Introduction
Before diving into Phase 2 of our market research process, I suggest reading the series introduction and Phase 1 article to get caught up. Since each phase builds on the last, it’ll be helpful to have the full context of where we’ve been to better understand where we’re going. In the previous article, we took an
Effective market research is more than just building and launching an online survey. Producing meaningful and actionable insights requires strategy, planning, and a structured process. In this article series, we’ll cover five phases that process based on our 40+ years of experience. Each phase builds upon the last, creating a clear path from information gathering
Our newsletter shares practical ideas, tips, and perspectives on all things related to customer insights. It’s content for curious minds and continuous learners.
Share some details about where you’re at and where you want to go. We’ll help point you in the right direction.
Learn what people think, feel, and know about family businesses today.