Project Planning Archives

Insights Strategy

Strategic Marketing For Parks Agencies

Article Highlights: – Community parks are positioned somewhere between for-profit businesses and non-profit organizations; which presents strategic challenges. – Parks agencies should be thinking like a retail brand when developing communications and engagement strategies. – Marketing doesn’t have to be expensive to be effective. – Build relationships through ongoing efforts, not one-time projects. Retail

Brent Williams December 2, 2020

Insights Strategy

Taking The Reins In Q4

This year has been quite an unpredictable ride, and it’s not over yet. Looking ahead to the uncertainty of Q4, it’s our mindset of pessimism or optimism which determines the tone of our reality. We say, “It’s not over yet” with either exasperation or determination. Frankly, they’re both understandable at this point – but we

Brent Williams August 31, 2020

Insights Strategy

Here’s How: Data Inventory Analysis

As the levels of competition within our modern consumer market continue to rise, data-driven insights are the game changers for brands of every size, in every industry. Those who prioritize and harness the power of data-driven insights to understand their customers, their market and their competitors will always have an advantage over those who do

Brent Williams April 16, 2020

Brand Development

Strategic Brand Positioning: The Purpose & Process

When planning a road trip, simply having a destination is not enough. If you ask someone, “How do I get to the Grand Canyon?” their follow-up question will always be, “Where are you coming from?” Without that initial starting point, mapping the shortest route from point-A to point-B is impossible. It’s the same in business

Brent Williams January 20, 2020

Feedback Surveys

Onsite Feedback: Yes, No, Maybe So

As consumer expectations continue to rise, the margin of error for brands vying to meet or exceed those expectations exponentially declines. To remain competitive, brands have to consistently deliver top-tier experiences AND maintain the flexibility needed to adapt as market conditions change; a tall order, indeed. The most successful brands are not only proactive in

Brent Williams July 10, 2019

Project Planning

Top 5 Benefits of Partnering With an Insights Agency (2026)

A few years ago, we wrote an article entitled, “The Top 5 Benefits of Outsourcing to a Data Agency.” The article discussed the value of hiring an outside partner to strengthen decision making by leveraging data-driven consumer insights. While the key benefits hold true from then to now, it’s worth revisiting the context and implications

Brent Williams March 14, 2019

Feedback Surveys

5 Tips For Better Surveys

Earlier this month it was announced that SAP is acquiring Qualtrics, an online survey software maker, for a whopping $8 billion. That is an incredibly large sum of money for any company, let alone a survey software company that started in one family’s home with two employees. After taking a moment to let the magnitude

Brent Williams November 30, 2018

Project Planning

5 Benefits Of Partnering With An Outside Data Team

It’s no secret that customer experience is the modern battle ground for companies looking to gain a competitive advantage. It’s also becoming more and more apparent that the most successful brands are capitalizing on the ever-increasing flow of customer data to guide their decision making. According to ThinkJar, 70% of companies that deliver exceptional customer

Brent Williams October 15, 2018

Feedback Surveys

Market Research Process: Phase 5 – Connect the Dots

In this article, we’re wrapping up our five-part series sharing an effective market research process. This approach is built on our 40+ years of experience empowering businesses to maximize the impact and ROI of their customer feedback. If you’re starting here, I suggest checking out the previous articles in this series. Each phase builds upon

Brent Williams May 14, 2014

Feedback Surveys

Market Research Process: Phase 4 – Socialize the Results

Continuing our five-part series outlining the phases of an effective market research process, it’s time to bring your insights to life. But before diving in, here are links to the previous articles in case you missed them. Since each phase builds upon the last, it’s helpful to know what’s happened up to now. Series Introduction

Brent Williams April 24, 2014

Project Planning

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