This year has been quite an unpredictable ride, and it’s not over yet. Looking ahead to the uncertainty of Q4, it’s our mindset of pessimism or optimism which determines the tone of our reality. We say, “It’s not over yet” with either exasperation or determination. Frankly, they’re both understandable at this point – but we
People tend to view change in one of two ways, as an obstacle or as an opportunity. Neither is right or wrong, but the latter is definitely more empowering than the former. Those who are proactive in seeking opportunities during times of change are more likely to grow and evolve, so having a strategic process
As the levels of competition within our modern consumer market continue to rise, data-driven insights are the game changers for brands of every size, in every industry. Those who prioritize and harness the power of data-driven insights to understand their customers, their market and their competitors will always have an advantage over those who do
When planning a road trip, simply having a destination is not enough. If you ask someone, “How do I get to the Grand Canyon?” their follow-up question will always be, “Where are you coming from?” Without that initial starting point, mapping the shortest route from point-A to point-B is impossible. It’s the same in business
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