Holiday season is here and US retailers with a web presence are looking to capitalize on the social and mobile movement. Social media, mobile apps and mobile marketing are increasingly becoming tools that companies and marketers have to leverage with so many consumers having smartphones within reach at all times.
A significant lift in traffic and click through rates for mobile ads run during the Holiday season are expected. The statistics show that having a social and mobile game plan could increase your ROI significantly.
Click here to see the stats and read entire eMarketer article
