In the ever-changing landscape of business, success is not solely measured by profits or market dominance. It hinges on the core values and practices that fortify the foundation of any thriving organization. Among these, a few pillars stand tall, guiding businesses toward sustainable growth, fostering meaningful relationships, and nurturing a culture of innovation and resilience.
Your organization undoubtedly has a ton of experience, knowledge, and wisdom within its ranks. From business owners to front-line staff, nobody knows your brand and customers better than your team. So, I understand it when things like customer feedback and data-driven insights get put on the back burner. The reality is, you can make decisions,
When making strategic brand decisions, feedback survey research is an invaluable asset. It provides insights and perspectives from the outside looking in, which is something we can’t get anywhere else. It guides us to deliver truly meaningful products, services, and experiences because customers are directly telling us what they want, need, and expect. It also
At our core, MacKenzie is a strategic customer insights firm empowering brands to gain data-driven knowledge, clarity, and wisdom. With that, we live and thrive in the world of numbers and statistics. However, our overarching mission is to support brands in developing best-in-class products, services, and experiences that deliver truly meaningful benefits, value, and joy.
One of the key aspects of successful feedback research is having clearly defined goals and objectives. This may seem obvious, but it’s a commonly overlooked aspect of project planning. Not that brands skip it as a project planning phase altogether, rather it’s breezed through without getting as granular as needed. So, in getting back to
In the dynamic realm of being a data-driven and customer-centric business, gaining insights into your customers’ preferences and behavior is pivotal for success. When it comes to these insights, there are two primary categories: actionable and observational. Both are valuable and they each bring something to the table. However, it’s not always easy to distinguish
As business leaders, regardless of today’s specific initiatives and objectives, our overarching goal is to provide customers with best-in-class products, services, and experiences. Everything we do should exist within that context because it’s their continued support which keeps our brands afloat. Along with the tangible value we deliver, there must be a clear sense of
In our fast-paced world, the skill of listening can easily become an afterthought. We find ourselves preoccupied with crafting our responses, multitasking, and simply waiting for our turn to speak. But what if we shifted our focus from talking to truly listening – not just to respond, but listening to understand? This simple yet profound
Being a second-generation family-owned business is something I’m incredibly proud of. Not only being able to carry on the legacy and entrepreneurial spirit, but to see how much we’ve grown and evolved over the years. My dad started MacKenzie in 1985 from the bonus room of our family home, and it goes without saying that
In today’s highly competitive and ever-changing business landscape, establishing strong brand positioning is critical for success. It enables companies to differentiate themselves from competitors and create a lasting impression in the minds of their target audience. It also helps ensure there is internal alignment and clarity around the brand’s vision, objectives, and overall identity. One
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