To start, I want to acknowledge that “What is a CX Strategy?” doesn’t have a single definitive answer. You can ask ten people and get ten different responses. I’m writing to share my own perspective based on my own experience with hopes that it adds value to your overall understanding, and/or gets you thinking differently
The beginning of a new year is always an exciting time full of energy, optimism, and motivation. We have 12 months ahead of us to achieve brand growth in new and innovative ways. That said, sometimes it’s difficult to harness all that enthusiasm and focus its strategic implementation. So, I’ve created a recommendation list of
Research by CMO Council found that the biggest obstacle for marketers when implementing data-driven strategies is an inadequate budget. So, for the majority of marketers (and business leaders in general), finding budget-friendly ways to efficiently and effectively leverage data-driven insights will continue to be a priority. One such approach is simply leveraging data-driven insights that
Over the past few months, I’ve been making it a point to meditate more often. Even if it’s just a five-minute mind-calming exercise in the morning, there’s no doubt that it positively impacts the way I think, feel, and act throughout the day. One of my favorite guided meditations is centered on setting intentions. Starting
Last week I posted the first five of my top ten takeaways from The Future School’s “Transformations of Natural Foresight” retreat. If you missed it, you can find that article here. As I mentioned in that article, the overarching theme is designing a better future. That starts with understanding how our actions today are shaping
A few weeks ago, I was in the mountains just outside San Francisco for the “Transformations of Natural Foresight” retreat hosted by The Futures School. Events like this take me to my happy place – which is out in nature surrounded by incredibly smart, talented, and inspiring people. The overarching theme was designing a better
One thing I’ve learned about leadership is that it frequently involves being pushed to the limits of my comfort zone. But when I agreed to join an outback leadership course replete with adventure and trees, I hadn’t fully processed that I was saying yes to a weekend of total vulnerability and gritty adventure. As I
I recently saw a quote from one of my favorite thought leaders, Simon Sinek: “It’s better to go slow in the right direction than to go fast in the wrong direction.” This caught my attention because the further we get into Q4, the faster things are moving. As business leaders, we’re juggling the wrap-up of
I recently started teaching a Family Business Dynamics course at CSU Fullerton. Before going further, I’d like to point out how wild it is to say that. I’m not sure I’ll ever get over it, and I mean that in the best possible way. Teaching is not something I ever saw myself doing, but it
With the holiday shopping season upon us (already!?), a lot of attention is being paid to trending consumer behaviors and spending habits. After all, these next few months present great opportunities to capture new audiences, acquire new customers, and strengthen relationships with existing ones. One of the biggest influences shaping consumer behaviors today is economic
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