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One of my favorite times of each New Year is traveling to Las Vegas for Consumer Technology Association’s annual CES conference. I knew this year’s event would be different, so I did my best to look on the bright side...
If this past year taught us anything, it’s that life is… unpredictable. Although, just because we’re beyond ready to move on from 2020 doesn’t mean there aren’t some valuable lessons we should carry forward into the New Year. Here are...
Article Highlights: – Community parks are positioned somewhere between for-profit businesses and non-profit organizations; which presents strategic challenges. – Parks agencies should be thinking like a retail brand when developing communications and engagement strategies. – Marketing doesn’t have to be...
A CivicScience consumer survey found that as of March 2020, 43% of Americans planned to increase participation in outdoor activities. Over half of those people are opting for recreation locations within two miles of their homes. These numbers call to...
Based on geofencing data collected on October 8, 2020, consumer foot traffic recorded at 200 leading brands across Los Angeles is down 70% since February 2020. This marks the lowest foot traffic since mid-April. With many businesses struggling to adapt...
According to Destination Analysts, 30% of travelers plan on going somewhere new on their next trip. This is great news for brands fearing loss of market share due to travel concerns because it opens the door to a new audience...
After being stuck at home for months on end, over half of consumers say they’re ready to travel. As these consumers emerge from isolation, it’s important to consider how their preferences and expectations have changed. It’s also important to consider...
If you’re having dinner with a friend who is vegetarian, you’re not going to suggest getting steaks. Why? Because it doesn’t make sense to suggest something you know they don’t want. So instead, you suggest a noodle house and end...
It may not be time for party planning yet, but people are itching to get out of their house for some fun and fresh air. In fact, a recent Deloitte study found that 52% of Americans say they’re ready to...
This year has been quite an unpredictable ride, and it’s not over yet. Looking ahead to the uncertainty of Q4, it’s our mindset of pessimism or optimism which determines the tone of our reality. We say, “It’s not over yet”...
Throughout this blog series we’ve emphasized the value in proactively seeking opportunities as the world around us changes. New market spaces emerge when consumers evolve and conditions shift. The key to unlocking growth potential during these times of uncertainty is...
People tend to view change in one of two ways, as an obstacle or as an opportunity. Neither is right or wrong, but the latter is definitely more empowering than the former. Those who are proactive in seeking opportunities during...
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