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As competitive markets shift and consumer preferences evolve, windows of opportunity open. The brands willing to be proactive in their own evolution will greatly benefit, while those standing by waiting for the dust to settle will find themselves on the...
It is an exciting time for brands in search of opportunities to grow and evolve because they’re swirling all around us. The big question is, are you waiting for the path forward to appear on its own or are you...
As of today, the Center for Disease Control and Prevention has over 33,000 research articles in its COVID-19 data resource library. As medical research around the world continues its effort to understand and overcome the challenges presented by this novel...
As the levels of competition within our modern consumer market continue to rise, data-driven insights are the game changers for brands of every size, in every industry. Those who prioritize and harness the power of data-driven insights to understand their...
Sometimes all we can do is throw our hands up and say, “Shift happens.” Given the current state of uncertainty, this is definitely one of those times. Markets keep shifting and we’re doing our best to react, but it’s important...
Overview: The key to long-term competitive brand positioning is authenticity. Most brands are sitting on a treasure trove of insight buried in their unstructured customer data. It’s worth the time to review, assess and analyze your existing data inventory. Sometimes...
Born and raised in Orange County, one of my favorite things about the area is how I’m continually amazed by what this community has to offer. Not only are the new businesses and features that have developed over the years,...
Running and staying active is a big part of my life, so it’s worth investing in quality gear; which of course includes shoes. Over the past few years I’ve either purchased shoes online or gone to a big-box retailer so...
When planning a road trip, simply having a destination is not enough. If you ask someone, “How do I get to the Grand Canyon?” their follow-up question will always be, “Where are you coming from?” Without that initial starting point,...
In 2013, an Ipsos study projected that in 2020 customer experience would overtake price and product as the primary competitive advantage. Well here we are and that prediction has proven to be quite accurate. In fact, a 2018 report by...
It was such a pleasure to connect with so many incredible Thought Leaders this past year. From professional sports to charities, automotive to health and fitness… we’ve covered a lot of ground. The value of the insights, experiences and advice...
Multichannel marketing and Ominchannel marketing are conceptually similar but distinctly different in a very important way. Unless you’ve been living off the grid for the past 20 years, you’re aware that the modern marketplace enables brands to connect with consumers...
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