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Whether it’s volunteering time or donating gifts and goods, the holiday season always seems to bring out the best in people. We as a society band together and shift focus from our own busy lives to the lives of others....
Topics Discussed: Marketing engagement metrics are just an introduction to the story Every consumer action has a driver which is found beneath surface-level insights Grow your level of knowledge and understanding with one simple follow up question Virtually all customer-brand...
As a group of customer-centric brand enthusiasts, we always keep an eye out for new and exciting ways local companies are strengthening their customer experiences. One such globally-recognizable company has its headquarters right in our backyard, and we have been...
For over a year, MacKenzie’s Co-Owner and President – Katie Rucker – has been hard at work on a passion project that will forever change the landscape our Orange County Community. On September 19, 2019, the Orange County Ronald McDonald...
Last month, The CMO Survey released a report detailing results from its bi-annual study gathering insights and opinions from America’s top marketers. Topics covered include growth strategies, firm performance, and several strategic-marketing topics. The strategic-marketing aspect is what I’m most...
In working with health, fitness and wellness companies, I wanted to immerse myself into the learnings of these business owners and franchisees – you know, practice what we passionately believe in – market intelligence. Thank you to MINDBODY for hosting...
A few months ago, there was a new arrival to our Orange County business network. Introduced by some friends over at Orange County Soccer Club, we were immediately drawn in by his authentic passion and energy. Through our initial conversations...
Last year we discussed the topic of customer segmentation; specifically focused on lifestyle attributes and creating detailed customer personas. As customer personalization continues to assert itself as a necessary aspect of earning customer loyalty, it’s worth revisiting this topic. In...
Looking out into the business world, there are so many amazing professionals across various industries that our Thought Leader Spotlight series will conceivably run forever. While it’s certainly fun and interesting to hear from thought leaders within areas that we’re...
As consumer expectations continue to rise, the margin of error for brands vying to meet or exceed those expectations exponentially declines. To remain competitive, brands have to consistently deliver top-tier experiences AND maintain the flexibility needed to adapt as market...
Being lifestyle enthusiasts and following the trends within boutique fitness, one name kept popping up; Jessica Yarmey – CMO of Club Pilates. As we got to know Jessica online, her brand advocacy and marketing brilliance began to emerge. We’ve been...
We were honored to be showcased in the Family Business Magazine; a publication dedicated to shining the light on the great work that family businesses are doing. Here’s a recent article written about our fearless leaders, Jenny Dinnen and Katie...
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