Looking for a specific topic?
As the consumer marketplace continues to change and evolve, it’s important for marketers to follow holiday shopping trends in terms of where consumers are shopping, making purchases, and how much they are spending. Here are a few key stats and...
As most (if not all) business professionals know, building strong relationships with customers requires ongoing attention and strategic efforts. To truly connect on an individual level and offer memorable experiences brands must understand who their customers are as people; looking...
Philanthropy and giving back to our community has always been a point of focus and pride here at MacKenzie Corporation. While we don’t like to brag (but here it comes)… it’s worth noting that MacKenzie Corp won the 2017 Greater...
The existing consumer market is saturated with high-tech gadgets and gizmos, offering an array of shiny things people can get excited about. For brands looking to bring a new product to market, success shouldn’t be a matter of finger-crossing; it...
By whom were you most influenced throughout your professional development? I was most influenced by my Aunties and Uncles, Mom and Dad. I grew up in Honolulu, Hawaii. Our ‘ohana would have weekly barbeques at Kaimana Beach at the base...
It’s one thing to hand out comment cards or send a generic post-stay satisfaction survey. It’s quite another to develop a strategic platform through which guest feedback is collected, analyzed and then implemented to improve every-day guest experiences. Here we’ve...
Your company profile mentions that you’re “in love with National Parks.” Are there any notable memories or experiences that sparked this love? If I were to draw a venn diagram of all the things I’m passionate about, National Parks would...
When developing a strategy to attract new customers and build loyalty among existing ones, it’s common to see significant resources allocated to the early phases of the sales cycle. This is common because it’s necessary to build brand awareness, inform...
It’s no secret that engaging and connecting with customers are great ways for brands to foster loyalty. Although, the manner in which these connections are established and maintained is another story. One effective way to build strong relationships with customers...
At MacKenzie, we are all about building strong relationships. Whether it’s between us and our clients, our clients and their customers, or others within our network of friends and colleagues, amazing things can happen when we all work together. While...
In many ways, the challenges and goals of your nonprofit are aligned with those of a commercial business; only your customers are donors and the revenue is contributions. By gaining data-driven insights to better understand their customers, commercial businesses are...
For brands tracking customer data, whether sales figures or satisfaction scores, it’s a good idea to share key findings with internal teams or departments. This provides a centralized information source enabling everyone to stay on the same page. On the...
Sign up to get our emails sharing practical ideas, tips, and perspectives on all things related to customer insights. It’s content for curious minds and continuous learners.
Our newsletter shares practical ideas, tips, and perspectives on all things related to customer insights. It’s content for curious minds and continuous learners.
Share some details about where you’re at and where you want to go. We’ll help point you in the right direction.