According to TechCrunch there are over 2.6 billion global smartphone users, and that number is projected to rise near 6.1 billion by 2020. With the digital revolution well under way, brands have no choice but to shift their strategic processes...

Pete Deutschman is an innovator, risk-taker, Founder of The Buddy Group and most definitely a top Thought Leader in Orange County. Under Pete’s leadership, The Buddy Group is evolving what it means to be an agency. They are passionate about...

Customer Experience (CX) Management has played an increasingly important role in maintaining brand relevance and market share. There are plenty of statistics available to showcase the potential value of investing in a strong CX Strategy; however there’s no available blueprint...

For B2C companies, it’s easy to imagine an individual customer making a purchase based on a want or need. The clarity of this understanding enables sales and marketing staff to construct a path-to-purchase tailored to specific, targeted consumer segments. For...

Long before a transaction takes place, brands are engaging modern consumers through various touchpoints across various marketing channels. Those brands that are actively tracking, reporting and analyzing data in an effort to develop unmatched customer experiences are frontrunners in the...

With Millennial consumers drawing a majority focus from brands looking to capture their next generation of loyal customers, market competition is fierce. Not only are modern consumers overwhelmed with information, offers, and advertising stimuli, each individual is seeking value aligned...

According to a Millennial Consumer study conducted by Aspect, “76% of consumers say they view customer service as the true test of how much a company values them.” As illustrated by the statistic above, your value proposition goes beyond the...

As the B2C arena continues to evolve, traditional marketing tactics remain relevant yet increasingly difficult to quantify. With multi-platform consumer activity opening doors to new marketing channels, it becomes a balancing act to continue a legacy marketing approach while exploring...

“You have to spend money to make money.” This phrase is commonly thrown around business-oriented conversations and it is met with mixed reviews. Even with first-person accounts of having found success through this approach, not everyone buys into the concept...

Discussion & Discovery (CLICK HERE) Secondary Research (CLICK HERE) Clarify Objective (CLICK HERE) Primary Research (CLICK HERE) Strategy & Planning (CLICK HERE) Implement & Launch Report & Benchmark Having discussed and distributed the primary research results analysis, it’s time to...

Rapid technological advancements over the past 30 years have led to an ever-changing marketplace in which consumer demand can be as unpredictable as the flavor-of-the-week. In order to operate a financially successful business AND adhere to consumer demands, modern companies...