Brand Development

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Brand Development

Strategic Check-in: 5 Questions All Brands Should Be Asking

In our ever-changing world, consumers and markets are in a constant state of flux. That means being relevant and staying relevant for the long-term requires agility, adaptability, and a willingness to adjust course as surrounding environments shift. With that, however, there’s potential to lose sight of big-picture brand goals and objectives along the way. Reacting

brand promise
Brand Development

How Are Customers Interpreting Your Brand Promise?

A big part of earning customer loyalty is delivering on the brand promise made through our sales and marketing messages. We must follow through on what we say, and ideally exceed the expectations that have been set. With that in mind, we must remember that sales and marketing messages are built around intentions. They’re carefully

brand growth projects
Brand Development

5 Projects for Brand Growth in 2023

The beginning of a new year is always an exciting time full of energy, optimism, and motivation. We have 12 months ahead of us to achieve brand growth in new and innovative ways. That said, sometimes it’s difficult to harness all that enthusiasm and focus its strategic implementation. So, I’ve created a recommendation list of

1 Data Audit
Brand Development

Get More From What You Have

Research by CMO Council found that the biggest obstacle for marketers when implementing data-driven strategies is an inadequate budget. So, for the majority of marketers (and business leaders in general), finding budget-friendly ways to efficiently and effectively leverage data-driven insights will continue to be a priority. One such approach is simply leveraging data-driven insights that

5 Purpose
Brand Development

Setting Intentions for Daily Success

Over the past few months, I’ve been making it a point to meditate more often. Even if it’s just a five-minute mind-calming exercise in the morning, there’s no doubt that it positively impacts the way I think, feel, and act throughout the day. One of my favorite guided meditations is centered on setting intentions. Starting

4 Slow Down
Brand Development

The Benefits of Slowing Down

I recently saw a quote from one of my favorite thought leaders, Simon Sinek: “It’s better to go slow in the right direction than to go fast in the wrong direction.” This caught my attention because the further we get into Q4, the faster things are moving. As business leaders, we’re juggling the wrap-up of

3 More Than
Brand Development

More Than Customer Feedback Surveys

I recently started teaching a Family Business Dynamics course at CSU Fullerton. Before going further, I’d like to point out how wild it is to say that. I’m not sure I’ll ever get over it, and I mean that in the best possible way. Teaching is not something I ever saw myself doing, but it

2 Be in 2023
Brand Development

Positioning For Success In 2023

With the holiday shopping season upon us (already!?), a lot of attention is being paid to trending consumer behaviors and spending habits. After all, these next few months present great opportunities to capture new audiences, acquire new customers, and strengthen relationships with existing ones. One of the biggest influences shaping consumer behaviors today is economic

1 Problem Problem
Brand Development

The Problem With The Problem

The standard approach to problem solving is identifying a problem, then finding a solution. Makes sense. But is the standard approach the best approach? Typically, most of our time and effort is focused on developing the solution, and with good reason. That’s the action we’ll be taking, and achieving the desired outcome hinges on finding

4 Reinforce
Brand Development

Customer Insights Are Reinforcements, Not Replacements

Your organization undoubtedly has a ton of experience, ideas, and wisdom within its ranks. From business owners to front-line staff, nobody knows your brand and customers better than your team. So, I understand why customer feedback and data-driven insight gets put on the back burner. The reality is, metrics and analytics are not necessary to

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