Whenever we launch a new customer insights project, we start with asking our clients to share what they’re hoping to accomplish. The initial discussion is centered on business goals and objectives, which is obviously important. But after covering those details, we lean into their big-picture motivations and action drivers. There are significant time and resources
When making strategic brand decisions, feedback survey research is an invaluable asset. It provides insights and perspectives from the outside looking in, which is something we can’t get anywhere else. It guides us to deliver truly meaningful products, services, and experiences because customers are directly telling us what they want, need, and expect. It also
At our core, MacKenzie is a strategic customer insights firm empowering brands to gain data-driven knowledge, clarity, and wisdom. With that, we live and thrive in the world of numbers and statistics. However, our overarching mission is to support brands in developing best-in-class products, services, and experiences that deliver truly meaningful benefits, value, and joy.
As business leaders, regardless of today’s specific initiatives and objectives, our overarching goal is to provide customers with best-in-class products, services, and experiences. Everything we do should exist within that context because it’s their continued support which keeps our brands afloat. Along with the tangible value we deliver, there must be a clear sense of
In today’s highly competitive and ever-changing business landscape, establishing strong brand positioning is critical for success. It enables companies to differentiate themselves from competitors and create a lasting impression in the minds of their target audience. It also helps ensure there is internal alignment and clarity around the brand’s vision, objectives, and overall identity. One
In our ever-changing world, consumers and markets are in a constant state of flux. That means being relevant and staying relevant for the long-term requires agility, adaptability, and a willingness to adjust course as surrounding environments shift. With that, however, there’s potential to lose sight of big-picture brand goals and objectives along the way. Reacting
A big part of earning customer loyalty is delivering on the brand promise made through our sales and marketing messages. We must follow through on what we say, and ideally exceed the expectations that have been set. With that in mind, we must remember that sales and marketing messages are built around intentions. They’re carefully
The beginning of a new year is always an exciting time full of energy, optimism, and motivation. We have 12 months ahead of us to achieve brand growth in new and innovative ways. That said, sometimes it’s difficult to harness all that enthusiasm and focus its strategic implementation. So, I’ve created a recommendation list of
Research by CMO Council found that the biggest obstacle for marketers when implementing data-driven strategies is an inadequate budget. So, for the majority of marketers (and business leaders in general), finding budget-friendly ways to efficiently and effectively leverage data-driven insights will continue to be a priority. One such approach is simply leveraging data-driven insights that
Over the past few months, I’ve been making it a point to meditate more often. Even if it’s just a five-minute mind-calming exercise in the morning, there’s no doubt that it positively impacts the way I think, feel, and act throughout the day. One of my favorite guided meditations is centered on setting intentions. Starting
Our newsletter shares practical ideas, tips, and perspectives on all things related to customer insights. It’s content for curious minds and continuous learners.
Share some details about where you’re at and where you want to go. We’ll help point you in the right direction.
Learn what people think, feel, and know about family businesses today.