As a customer insights enthusiast, I’m always on the lookout for emerging trends, market shifts, and new ways of thinking about the future. Through all the content I’ve read, watched, and listened to over the past few years, one key takeaway is that the rate of change is picking up speed. While change has always
In my previous article, I shared key points and recommendations for developing a holistic Customer Insights Strategy. From defining your purpose and building out your research plan to interdepartmental collaboration and post-project follow up, it is important to get all your ducks in a row before launching a market research or voice of customer project.
According to FBI reports, 75% of organizations worldwide experienced some kind of phishing email attack in the past year. Businesses are now on high alert, training their employees on how to detect and avoid malicious email content. This concern and caution are influencing consumer behavior as well. Individuals are weary of inbound communication, even from
As a customer insight professional, I regularly write and post videos about strategies and tactics. But I’m also a customer insight advocate and ambassador hoping to remind brands of WHY gathering feedback is so important. Of course, leveraging customer insight to support brand development and guide key decisions are paramount to long-term success. But gathering
Over the past few weeks, I’ve been posting videos that share tips for effective customer feedback surveys. The ultimate goal of gathering customer insights is to guide decision making and support brand development processes. So, understanding the different survey types will help in determining which is the right option based on your current objectives. Here’s
Anyone with internet access can program and launch a customer feedback survey within a matter of minutes. However, as is the case with many things in life, just because you can do something does not mean you should do that thing. There are many pieces to the customer feedback puzzle. From goal setting and project
An often-under-appreciated customer feedback project is exploring lifestyle preferences to build detailed customer personas. Modern consumers have rich, full lives and consumer segmentation opportunities exist far beyond traditional demographics. Building strong relationships is all about knowing the individuals who engage with your brand, so developing customer profiles that include attributes outside of your immediate interests
There is A LOT to be learned by listening to your customers, so it is easy to get carried away when planning a feedback project. We often see brands wanting to cover a variety of topics by planning a long list of questions. The thought is, “while we have them, let’s get all the feedback
A CivicScience consumer survey found that as of March 2020, 43% of Americans planned to increase participation in outdoor activities. Over half of those people are opting for recreation locations within two miles of their homes. These numbers call to mind the value and benefit of community parks and recreation facilities. Whether it’s a family
According to Destination Analysts, 30% of travelers plan on going somewhere new on their next trip. This is great news for brands fearing loss of market share due to travel concerns because it opens the door to a new audience of prospective visitors. My recent articles have discussed other consumer behavior trends within the outdoor
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