In today’s fast-paced business environment, customer insights are an invaluable resource. With that, there’s a tendency for brands to over-prioritize gathering new data – and continually seek more of it. Of course, having a steady flow of insights is key to making informed, confident, and agile decisions. But while there’s value in new data, this
Modern customers are highly informed, highly opinionated, and highly attuned to the world around them. As a result, there are high customer expectations when it comes to making purchases and interacting with brands. On top of that, customers have expanded the scope of their expectations over the years. No longer is it just about traditional
I don’t know exactly how many customer feedback surveys are sent out per year, but I do know it’s a lot. Being a consumer myself, I receive my fair share of feedback surveys. This is because most brands see value in hearing directly from their customers, which is a good thing. Market research can provide
Your organization undoubtedly has a ton of experience, knowledge, and wisdom within its ranks. From business owners to front-line staff, nobody knows your brand and customers better than your team. So, I understand it when things like customer feedback and data-driven insights get put on the back burner. The reality is, you can make decisions,
At our core, MacKenzie is a strategic customer insights firm empowering brands to gain data-driven knowledge, clarity, and wisdom. With that, we live and thrive in the world of numbers and statistics. However, our overarching mission is to support brands in developing best-in-class products, services, and experiences that deliver truly meaningful benefits, value, and joy.
One of the key aspects of successful feedback research is having clearly defined goals and objectives. This may seem obvious, but it’s a commonly overlooked aspect of project planning. Not that brands skip it as a project planning phase altogether, rather it’s breezed through without getting as granular as needed. So, in getting back to
In the dynamic realm of being a data-driven and customer-centric business, gaining insights into your customers’ preferences and behavior is pivotal for success. When it comes to these insights, there are two primary categories: actionable and observational. Both are valuable and they each bring something to the table. However, it’s not always easy to distinguish
As we’ve seen over the past few years, the world can quickly change in unprecedented ways. This highlights a key point for businesses looking to be relevant and stay relevant long-term: Being proactive rather than reactive is the best way to navigate uncertainty. Granted, this is not a groundbreaking revelation. However, it’s not always clear
There is SO MUCH we can learn about our customers by gathering direct feedback. Reaching out and initiating conversation provides customer insights to see things from their perspective, check in on brand performance, and identify ways to strengthen our product/service offerings. We can also go beyond any business-related topics to gain a deeper understanding of
Research by CMO Council found that the biggest obstacle for marketers when implementing data-driven strategies is an inadequate budget. So, for the majority of marketers (and business leaders in general), finding budget-friendly ways to efficiently and effectively leverage data-driven insights will continue to be a priority. One such approach is simply leveraging data-driven insights that
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