One of the key aspects of successful feedback research is having clearly defined goals and objectives. This may seem obvious, but it’s a commonly overlooked aspect of project planning. Not that brands skip it as a project planning phase altogether, rather it’s breezed through without getting as granular as needed. So, in getting back to
In the dynamic realm of being a data-driven and customer-centric business, gaining insights into your customers’ preferences and behavior is pivotal for success. When it comes to these insights, there are two primary categories: actionable and observational. Both are valuable and they each bring something to the table. However, it’s not always easy to distinguish
As we’ve seen over the past few years, the world can quickly change in unprecedented ways. This highlights a key point for businesses looking to be relevant and stay relevant long-term: Being proactive rather than reactive is the best way to navigate uncertainty. Granted, this is not a groundbreaking revelation. However, it’s not always clear
There is SO MUCH we can learn about our customers by gathering direct feedback. Reaching out and initiating conversation provides customer insights to see things from their perspective, check in on brand performance, and identify ways to strengthen our product/service offerings. We can also go beyond any business-related topics to gain a deeper understanding of
Research by CMO Council found that the biggest obstacle for marketers when implementing data-driven strategies is an inadequate budget. So, for the majority of marketers (and business leaders in general), finding budget-friendly ways to efficiently and effectively leverage data-driven insights will continue to be a priority. One such approach is simply leveraging data-driven insights that
I was out to eat with my family a few nights ago. The food was brought to our table right when my daughter started telling a story about something that happened at school. The food runner put our plates down and left, but we wanted to let my daughter finish telling the story before eating.
One of the cornerstone processes of being a data-driven business is customer segmentation. We take the broader audience and group them by specific traits, characteristics, or behaviors. This is how we create consumer personas for targeted marketing campaigns and identify sub-group trends for CX personalization, among other things. At the same time, it’s important to
Like many of you, deciding what to eat for dinner can be an ordeal for me and my family. It’s silly because we have the same conversation all the time, and the same question pops up… “Well, what are you in the mood for?” Should we get Italian? Eh, I’m not in the mood for
Your organization undoubtedly has a ton of experience, ideas, and wisdom within its ranks. From business owners to front-line staff, nobody knows your brand and customers better than your team. So, I understand why customer feedback and data-driven insight gets put on the back burner. The reality is, metrics and analytics are not necessary to
Henry Ford famously said, “If I had asked people what they wanted, they would have said faster horses.” This quote is often cited when challenging the importance of customer feedback and market research. As is what Steve Jobs said about people not knowing what they want. To a large extent, both of those legendary businessmen
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