Insights Strategy

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Brand Development

You’re Sitting On A Pot Of Gold: Unused Data

More and more companies are seeing the value of leveraging data-driven insights to guide decision making. Whether day-to-day operational details or big-picture strategic initiatives, confidence rises when you have statistical evidence to support action. While this is great news for insights enthusiasts like us, it’s important to consider a common pitfall when bringing data analytics

Brent Williams March 4, 2019
Customer Experience

Benefits Of Pairing Your CX Strategy With Your Research Strategy

Whether you’re offering a product or a service – within the B2C or B2B space – the ultimate goals should be the same; leave customers satisfied with the value they receive, thrilled with the brand experiences they had, and intent on returning for future business. By accomplishing these goals, your company will invariably achieve whatever

Brent Williams January 30, 2019
Lean How to Sell to . Your Old Customers
Customer Experience

Keeping Those New Customers – What’s Your Strategy?

We’ve all seen statistics illustrating the value of customer retention. This concept is not new or groundbreaking, but it’s definitely worth revisiting: Acquiring a new customer is five times as expensive as retaining an existing customer. The success rate of selling to a new customer is 5-20% whereas the success rate of selling to a

Brent Williams November 13, 2018
Insights Strategy

7 Reasons It’s Time For A Customer Insights “Check-Up”

Customer insights are often treated like a person’s teeth. They are used every day and play a vital role in survival, yet they don’t always get the attention (or credit) they deserve. The expectation is they’ll be ready and available to do their job, yet they’re not always a high-priority on a daily basis in

Brent Williams July 24, 2018

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