As I discussed in Part 1 of this article series, thriving as a small business depends on maximizing resources, closely monitoring the impact of our efforts, and making strategic adjustments along the way. Leveraging the power of Customer Insights to support each of those objectives will ensure decision-making is based on fact and quantifiable truths
Over the past few weeks, I’ve talked about “to-do” lists and “got-it-done” lists. The purpose and value of each are different, but they share a focus and foundation that are vitally important to any business – accomplishing goals. To say accomplishing goals is important to a business is stating the obvious. It’s also no secret
Every day, I wear multiple hats. I’m a business owner, a mother, a sister, a friend, a daughter, and so on. With a seemingly endless “to-do” list, I’m constantly looking forward and thinking of the next task. But recently, as I was updating my to-do list, I noticed the items I had crossed off from
According to FBI reports, 75% of organizations worldwide experienced some kind of phishing email attack in the past year. Businesses are now on high alert, training their employees on how to detect and avoid malicious email content. This concern and caution are influencing consumer behavior as well. Individuals are weary of inbound communication, even from
Whether in our personal or professional lives – or both – most of us struggle with finding a balance between instant and delayed gratification. As consumers, we’re willing to pay a premium for faster download speeds, quicker package delivery, and location-based convenience. None of these things are inherently wrong, but some would say patience is
Over the past few weeks, I’ve been posting videos that share tips for effective customer feedback surveys. The ultimate goal of gathering customer insights is to guide decision making and support brand development processes. So, understanding the different survey types will help in determining which is the right option based on your current objectives. Here’s
If you haven’t read my past few articles covering the purpose, process, and benefits of unlocking your data vault, it’s worth getting caught up before continuing: (Part 1) Unlock the Data Vault: Getting the Most of What You Already Have(Part 2) Unlock the Data Vault: Establishing Your Hypothesis(Part 3) Unlock the Data Vault: More Than
For the past few weeks, I’ve been sharing our approach to “Unlocking the Data Vault” and why it is such a valuable first-step for any brand development project. Whether the goal is focused on marketing, sales, customer experience, internal operations, or anything in between, by assessing what is currently known about your brand, we establish
Take a step back and consider what you know about your customers today. Then ask yourself, “is what I know about my customers validated through data-driven insights or are my ideas based on presumptions and past experiences?” When looking closely at what is known about customers today, we find that many brands are making decisions
Our process of “Unlocking the Vault” is the first step of a multi-phase approach to strategic brand positioning and development. The objective is to expedite strategic planning and processes by leveraging the insights brands already have. We accomplish this through data inventory audits, stakeholder interviews, and guided discussions regarding significant macro/micro environmental topics. As a
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