Thinking Forward

Strategic Foresight can be a game-changer for future-proofing your business. In this article series, we’ll be covering the key essentials for what, why, and how to get started. As we’ve all seen over the past few years, the future is unpredictable. Whether it’s market shifts, new technologies, or evolving customer expectations, change happens quickly and

When planning for 2026 (and beyond), understanding how to use market research for brand growth is crucial. Not only will this provide data-driven insights to guide decision making, it’s a way to stay connected with your audiences throughout the year. Allowing them to be active participants in your strategic development will strengthen relationships and ensure

A strong brand isn’t built on instinct alone. It grows through intentional choices, clear direction, and a deep understanding of the customers you serve. As expectations shift and competition increases, teams need more than data. They need clarity, confidence, and a strategy that connects insights to real-world actions. Getting there is about investing in the

I love reading articles and listening to discussions where experts and thought leaders explore “The Future Of…” scenarios of key aspects within day-to-day life. Whether it is the future of work, the future of education, or the future of life in general, I find it energizing to think about how the world of today is

Whenever we launch a new customer insights project, we start with asking our clients to share what they’re hoping to accomplish. The initial discussion is centered on business goals and objectives, which is obviously important. But after covering those details, we lean into their big-picture motivations and action drivers. There are significant time and resources

As business leaders, regardless of today’s specific initiatives and objectives, our overarching goal is to provide customers with best-in-class products, services, and experiences. Everything we do should exist within that context because it’s their continued support which keeps our brands afloat. Along with the tangible value we deliver, there must be a clear sense of